Senior Digital Marketing Lead – E-Commerce Specialist

2 days ago

Lahore, Punjab, Pakistan Mindblaze Technologies Full time

Location: On-site at Mindblaze Technologies (with partial US time zone overlap)

Type: Full-time, Immediate Joining Required

Note: Please be aware that this position requires strong written and verbal English communication skills. Since our project depends on effective communication, candidates who do not meet this requirement will not be considered.

About the Role

Leads the overall marketing strategy, operations, and team efforts. This role is responsible for the results and outcomes of the team\'s work.

We are looking for an experienced and dynamic Senior Digital Marketing Lead who will drive our E-commerce marketing efforts to new heights. This role is pivotal in scaling our rapidly growing platform, and you will be at the forefront of our digital marketing strategy.

  • Translates the CMO's strategy into executable campaigns.
  • Ensures tactical implementation matches executive committee's goals.
  • Runs weekly execution meetings and reports progress to the CMO.
  • Develop project-specific and target-specific actionable strategies for both organic and paid activities across key channels (e.g., Google, Meta, and TikTok).
  • Possess an in-depth understanding of scaling brands and e-commerce businesses.
  • Provide clear instructions and standard operating procedures (SOPs) to the team.
  • Ensure accurate execution through bi-daily reviews and detailed monthly audits. These audits are crucial for identifying strategic gaps and making improvements in the next sprint.
  • Proactively provide the team with all required resources to maintain smooth and progressive momentum. This includes communicating all team concerns to the CMO or client.

Key Responsibilities

E-Commerce Marketing Expertise:

You must have at least five years of hands-on experience marketing e-commerce sites across platforms like TikTok, Instagram, Facebook, Google, and other Meta properties. Your deep understanding of these channels will be essential in crafting and executing campaigns that resonate with our audience.

Communication Skills:

We place a strong emphasis on verbal communication. The interview will be conducted in English, and your ability to articulate strategies and ideas clearly will be a key factor in our selection process.

On-Site Presence & Time Flexibility:

This is an on-site role at Mindblaze Technologies. While you'll primarily work during our local office hours, you must be open to adjusting at least four hours of your schedule to align with the US time zone as needed.

Leadership and Mentorship:

This is a lead position, and you'll be responsible for guiding junior marketers. We need someone who not only understands the theoretical and technical nuances of each platform but can also mentor the team in executing comprehensive marketing plans. You'll be accountable for results and ready to take ownership of outcomes.

Why Join Us?

You'll have the unique opportunity to work with one of the most rapidly growing e-commerce platforms in the industry. This role offers substantial room for growth as our platform continues to expand at a rapid pace.

Immediate Start Required

We are looking for someone who can join us within one week. If you're not available to start within seven days, this position may not be the right fit at this time.

The job description already contains all major points, but there are several must-have specifics that need to be addressed, which are as follows:

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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