Franchise Manager –

Job Title

Franchise Manager – Qureshi Group

Location

Head Office: Karachi

Company Overview

Qureshi Group stands as a premier name in Pakistan's beauty and wellness industry. We span multiple facets from beauty salons to product lines serving a loyal customer base. Driven by innovation, we are now aggressively scaling via franchises and seeking a Franchise Manager to elevate brand presence, sales growth, and operational excellence nationwide.

Role Summary

Qureshi Group is looking for a dynamic Franchise Manager to lead business development, franchise operations, and sales performance across South Pakistan. This role demands strategic thinking, commercial acumen, and operational excellence with a deep understanding of retail, customer experience, and brand consistency—especially in the beauty and personal care industry.

Key Responsibilities

1. Franchise Expansion, Sales & Business Development

• Conduct market assessments to identify growth corridors (urban hubs and secondary cities).
• Drive franchise sales pipeline by engaging prospective partners, evaluating feasibility, and negotiating agreements.
• Lead onboarding and set-up operations: store design, fit-out, and readiness checks.
• Develop franchise sales strategies to achieve revenue growth and market penetration targets.

2. Franchise Operations Management & Mystery Visits

• Ensure consistent franchise operations covering service quality, staff performance, hygiene, and customer satisfaction.
• Conduct mystery visits and operational audits to evaluate customer experience and SOP adherence.
• Standardize processes across all franchisees—inventory, staffing, POS usage, and CRM tool implementation.
• Provide continuous operational support to franchisees to improve efficiency and customer loyalty.

3. Training & Franchisee Development

• Develop onboarding and refresher training for franchise owners and staff: product knowledge, cosmetology services, customer handling, and operational systems.
• Track training outcomes, bridge gaps, and implement performance improvement programs.

4. Marketing, Sales Activation & Events

• Partner with Marketing to adapt national campaigns for local franchise execution.
• Organize sales-driven events, product launches, and customer engagement activities.
• Monitor ROI and sales uplift from marketing and promotional initiatives.

5. Performance Management & Reporting

• Define and monitor KPIs: sales revenue, service ratings, customer loyalty programs, and mystery visit scores.
• Prepare monthly performance reports with insights and improvement recommendations.
• Implement incentive schemes for high-performing franchisees (awards, bonus trips, financial incentives).

6. Stakeholder Relationship & Support

• Act as the main liaison between franchisees and internal teams: Operations, Supply Chain, Marketing, HR, Training.
• Resolve operational challenges including product shortages, customer escalations, and compliance gaps.

7. Compliance, Risk & Regulatory Adherence

• Ensure legal, financial, and safety compliance at all franchised locations.
• Conduct periodic compliance and risk audits to protect brand integrity.

8. Strategic Planning & Market Intelligence

• Analyze sales data, industry trends, competitor activity, and customer preferences to guide expansion and product strategies.
• Recommend localized initiatives (new service offerings, seasonal packages, regional pricing models).

Qualifications & Experience

Category

Details

Education

Bachelor's in Business Administration, Marketing, Retail Management, or similar. MBA preferred.

Experience

5–8 years of franchise management, retail operations, and sales/business development—preferably in beauty, cosmetics, or personal care.

Domain Knowledge

Salon operations, beauty industry trends, customer buying behavior, franchise growth models.

Technical Skills

POS, CRM/ERP tools, MS Excel dashboards, performance analytics.

Certifications

PMP, Retail Operations, or Franchise Leadership certifications (preferred).

Behavioral & Leadership Competencies

• Strategic thinker with sales-driven mindset and operational grit.
• Strong stakeholder and franchisee relationship management.
• Problem-solver with data-driven decision-making.
• Excellent communication, negotiation, and influencing skills.

Perks & Benefits

• Attractive salary + performance-based incentives
• Collaborative working culture with leadership exposure
• Career-defining opportunity to expand one of Pakistan's top beauty brands

How to Apply

Send your resume to careers@qureshigroup.pk

Subject Line: Franchise Manager Application – (Your Name)
Application Deadline: September 5, 2025

Shortlisted candidates will undergo a two-stage process: HR screening + strategy presentation.

Job Type: Full-time

Work Location: In person

Application Deadline: 30/09/2025
Expected Start Date: 10/10/2025