
Lead Generation Expert
19 hours ago
Join to apply for the Lead Generation Expert (LinkedIn & Google Ads) role at ezyteams
Lead Generation Expert (LinkedIn & Google Ads)Join to apply for the Lead Generation Expert (LinkedIn & Google Ads) role at ezyteams
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Job Title: Lead Generation Expert (LinkedIn & Google Ads)
Workplace Type: Hybrid
Job Type: Full-Time
About ezyteams
ezyteams helps companies scale efficiently by providing access to skilled remote professionals across industries including architecture, engineering, construction, real estate, insurance, IT, and more. We specialize in delivering top 1% global talent that integrates seamlessly into client operations, offering results without the high cost of traditional hiring.
We are currently hiring a Lead Generation Expert with hands-on expertise in LinkedIn Ads, Google Ads, and performance-driven lead acquisition strategies. This role requires a technically skilled marketer who is data-driven, creative, and highly organized.
Key Responsibilities:
- Build and manage campaigns using LinkedIn Campaign Manager
- Execute Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Form campaigns
- Utilize targeting filters such as job title, industry, seniority, company size, and remarketing lists
- Optimize campaigns for cost-per-lead (CPL), click-through rate (CTR), and conversion rate
Google Ads Management
- Launch and manage Search, Display, and Performance Max campaigns
- Conduct in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner
- Write and test high-converting ad copy and extensions
- Implement conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)
- Monitor performance metrics such as Quality Score, CPC, ROAS, and optimize accordingly
Reporting & Analysis
- Create weekly and monthly reports using Google Looker Studio or Excel/Google Sheets
- Run A/B testing for creatives, ad copy, and landing pages
- Analyze user behavior with heatmaps and session replays using tools like Hotjar or Microsoft Clarity
- Work with sales and marketing teams to ensure lead quality aligns with business goals
- Suggest landing page improvements (using tools like Unbounce, Instapage, or ClickFunnels)
- Automate lead flows
Required Skills & Experience:
- Experience with the US market
- Minimum 3 years of experience in B2B lead generation using LinkedIn and Google Ads
- Proficient in LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and Google Tag Manager
- Strong understanding of audience segmentation, ad targeting, funnel strategy, and conversion tracking
- Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or Pipedrive
- Familiarity with landing page builders and email marketing tools (e.g., Mailchimp, ActiveCampaign)
- Excellent analytical skills and ability to interpret data and optimize campaigns
- Skilled in ad copywriting, visual storytelling, and understanding user psychology
- Ability to manage multiple campaigns and projects with attention to detail
- Bonus: Knowledge of Facebook Ads, YouTube Ads, and remarketing strategies
What We Offer:
- Competitive Compensation Based on Experience and Results
- Opportunity to Work with Global Clients Across Industries
- Supportive Team Culture and Growth-Focused Environment
- Access to Tools, Tech, and Resources to Support Your Work
- Potential for Long-Term Collaboration and Advancement
- Health Insurance and Paid Time Off
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionSales and Business Development
- IndustriesOutsourcing and Offshoring Consulting
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