Business Development Executive

Job Title: Business Development Executive

Department: Sales & Business Development

Location: Office 307, 3rd Floor, CEMTECH, NSTP, NUST, H-12 Islamabad

Job Type: Full-time (Onsite)

Work Schedule: Monday to Friday plus one Saturday per month

Office Timings: 8 PM to 5 AM (Night Shift)

Skylift Marketing is one of Pakistan's leading marketing companies, serving a global client base with a reputation for excellence. Our clients have been featured in renowned publications like VOGUE, FORBES, NBC, Fox, and CNN. We are a powerhouse team of 100+ professionals working toward a marketing revolution in Pakistan.

Job Summary:

We're looking for a proactive and results-driven Business Development Executive (BDE) to take ownership of the entire sales cycle.. ranging from lead generation to closing. The ideal candidate must have excellent communication skills, a strong understanding of international client engagement, and proven expertise in platforms including LinkedIn Sales Navigator, and Email Marketing. This role is perfect for someone who thrives in a fast-paced environment, enjoys client interaction, and is fluent in American-accented English.

Key Responsibilities

Sales & Client Acquisition

• Own the full sales cycle.. from lead generation to closing deals
• Proactively source international clients through LinkedIn outreach, email prospecting, and cold calling when required.
• Use LinkedIn Sales Navigator to identify and segment high-potential leads
• Craft customized proposals that directly address client pain points and objectives

Client Communication & Sales Calls

• Serve as the primary contact for international prospects throughout the sales journey
• Conduct discovery calls, sales meetings, and follow-ups to build trust and convert leads
• Maintain fluent, confident communication in American-accented English (spoken and written)
• Make cold calls to U.S. and international businesses as part of outbound strategy when necessary

Appointment Setting & Pipeline Management

• Book and manage qualified meetings using email outreach and LinkedIn messaging
• Maintain up-to-date and detailed records in the CRM system (e.g., HubSpot, Pipedrive, Excel)
• Collaborate with internal teams (creative, strategy, account management) to ensure solution alignment and proposal accuracy

Email Marketing & Outreach

• Plan, write, and execute high-performing cold and warm email sequences
• Use segmentation, personalization, and A/B testing to drive response and conversion rates
• Continuously optimize outreach strategy based on performance data

Key Competencies & Required Levels:

1. Outbound Prospecting (Advanced)

You must be highly skilled in sourcing decision-makers using LinkedIn Sales Navigator, Apollo, or Instantly. You should consistently generate at least 100 qualified leads per week and achieve a 10%+ positive response rate through cold outreach.

2. Cold Email Writing (Advanced)

You should be able to write high-converting cold emails using personalization, pain-based hooks, and persuasive CTAs. You must demonstrate results with at least a 3% reply rate and 1 booked call per 30 emails sent.

3. Sales Conversations & Closing (Advanced)

Proficiency in high-stakes sales calls is essential. One close call is essential with close rate. You must know how to lead structured sales calls, handle objections, and close deals.

4. Proposal Creation & Customization (Proficient)

You should be able to craft custom proposals using Google Slides, Notion, or Loom video pitches that align with the client's needs. A strong candidate consistently gets feedback or follow-up on at least 80% of proposals sent.

5. CRM & Pipeline Management (Proficient)

You must manage and update your sales pipeline through tools like HubSpot, Pipedrive, or similar. You're expected to maintain 95%+ accuracy in deal stages, follow-up tasks, and notes.

6. Meeting Booking & Follow-up (Proficient)

You should be adept at booking meetings via email, and LinkedIn DMs. The benchmark is 10+ qualified meetings per month and a structured follow-up system within 24 hours for all leads.

7. Email Marketing & Automation (Foundational to Proficient)

You'll be expected to run segmented and personalized campaigns using tools like Lemlist, Mailshake, or Instantly.ai. You should be able to maintain 20%+ open rates and learn A/B testing quickly.

8. Sales Copywriting (Proficient)

Ability to write punchy subject lines, compelling CTAs, and test variations for conversion. You should demonstrate a clear understanding of buyer psychology in writing and be constantly iterating based on performance metrics.

9. Time & Lead Prioritization (Proficient)

You must manage your tasks and leads using a clear prioritization system. All high-value leads should be followed up within 24 hours. You're expected to operate with a "zero-inbox" mentality and a bias toward speed.

10. Tool Adaptability (Proficient)

You should be tech-comfortable and able to adopt new tools within 1–2 weeks of onboarding. You're expected to explore and implement modern sales tools that improve prospecting efficiency and campaign performance.

Qualifications

• 2+ years of proven experience in B2B sales, international client acquisition, or outbound business development
• Demonstrated success in cold outreach, sales calls, and closing high-ticket clients
• Strong command of English (spoken and written)... must be able to confidently conduct client meetings with the U.S.-based prospects

Hands-on experience with:

• LinkedIn Sales Navigator
• Email outreach tools (e.g., Lemlist, Mailshake, Instantly, Apollo, etc.)
• CRM platforms (e.g., HubSpot, Pipedrive, Zoho)

Bonus Qualifications (Preferred but not mandatory)

• Experience with Loom or video-based proposals
• Background in digital marketing, SaaS, or agency sales
• Knowledge of sales psychology and frameworks like High Ticket Selling, NEPQ.
• Familiarity with automation and personalization tools for outreach campaigns