Senior Manager CRM

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed

METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP's sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion Euro.

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed

METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP's sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion Euro.

Job Description

CRM Strategy & Execution

• Develop and execute a unified CRM strategy that supports both B2B customers and B2C shoppers, across all product categories.
• Own CRM platform operations to design and deploy lifecycle campaigns.
• Manage audience segmentation, personalization, and automation across all customer touchpoints.
• Align CRM efforts with sales cycles, promotions, and seasonal campaigns across categories.
• Monitor customer behaviour metrics and CRM KPIs (open rate, churn, conversion etc) to drive continuous improvement.
• Maintain and improve data management processes and accuracy.

Brand Management & Communication

• Own and maintain brand consistency across all customer-facing channels (retail stores, digital platforms, social media, advertising).
• Develop and execute omnichannel brand campaigns that reflect category diversity and business values.
• Lead creative direction and ensure consistent brand voice, identity, and storytelling across internal and external communications.
• Collaborate with merchandising, e-commerce, and category teams to craft brand narratives relevant to each product vertical.
• Monitor brand health and customer sentiment via research, surveys, and competitor benchmarking.

Cross-Functional Leadership

• Partner with digital marketing, performance, merchandising, retail operations, and commercial to align CRM and brand initiatives with business goals.
• Collaborate with BI and data teams to identify insights and drive data-backed decision-making.
• Coordinate with IT to manage CRM systems and data warehousing
• Coordinate with customer service teams to embed brand tone and service standards across support channels.
  
  

Qualifications

University degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences from an HEC recognized university.

Additional Information

Minimum 6 years of relevant experience in Marketing / Communication & CRM roles.

Experience of data-driven marketing in retail is preferred.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesWholesale

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