Senior Manager CRM

7 days ago


Lahore, Punjab, Pakistan METRO Pakistan (Pvt) Limited Full time

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed

METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP's sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion Euro.

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed

METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP's sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion Euro.

Job Description

CRM Strategy & Execution

  • Develop and execute a unified CRM strategy that supports both B2B customers and B2C shoppers, across all product categories.
  • Own CRM platform operations to design and deploy lifecycle campaigns.
  • Manage audience segmentation, personalization, and automation across all customer touchpoints.
  • Align CRM efforts with sales cycles, promotions, and seasonal campaigns across categories.
  • Monitor customer behaviour metrics and CRM KPIs (open rate, churn, conversion etc) to drive continuous improvement.
  • Maintain and improve data management processes and accuracy.

Brand Management & Communication

  • Own and maintain brand consistency across all customer-facing channels (retail stores, digital platforms, social media, advertising).
  • Develop and execute omnichannel brand campaigns that reflect category diversity and business values.
  • Lead creative direction and ensure consistent brand voice, identity, and storytelling across internal and external communications.
  • Collaborate with merchandising, e-commerce, and category teams to craft brand narratives relevant to each product vertical.
  • Monitor brand health and customer sentiment via research, surveys, and competitor benchmarking.

Cross-Functional Leadership

  • Partner with digital marketing, performance, merchandising, retail operations, and commercial to align CRM and brand initiatives with business goals.
  • Collaborate with BI and data teams to identify insights and drive data-backed decision-making.
  • Coordinate with IT to manage CRM systems and data warehousing
  • Coordinate with customer service teams to embed brand tone and service standards across support channels.

Qualifications

University degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences from an HEC recognized university.

Additional Information

Minimum 6 years of relevant experience in Marketing / Communication & CRM roles.

Experience of data-driven marketing in retail is preferred.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesWholesale

Referrals increase your chances of interviewing at METRO Pakistan (Pvt) Limited by 2x

Get notified about new Senior Manager Customer Relationship Management jobs in Lahore, Punjab, Pakistan.

App Store Optimization (ASO) Specialist / Digital Marketing Manager

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
  • Senior Manager CRM

    3 days ago


    Lahore, Punjab, Pakistan METRO Pakistan (Pvt) Limited Full time

    METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowedMETRO and Makro-Habib to combine...

  • Zoho CRM

    4 weeks ago


    Lahore, Punjab, Pakistan SeoDucks Full time

    Direct message the job poster from SeoDucksSEO Specialist | Helping E-commerce Brands & Small Businesses Dominate Search Rankings & Maximize Revenue With Strategic CampaignsWe're Hiring: Zoho CRM & Automation Expert Remote | Project-Based | Freelance/ContractAre you an experienced Zoho CRM specialist with a proven track record in CRM customization,...

  • CRM Specialist

    2 weeks ago


    Lahore, Punjab, Pakistan Starzplay Arabia Full time

    Job Description for CRM SpecialistWho We AreAre you looking for a challenge that offers experience in Agile environments? Do you want to learn about the latest technologies involved in the OTT video streaming ecosystem? Do you want to work in an international environment? STARZPLAY offers you all of these challenges and moreSTARZPLAY is a subscription...


  • Lahore, Punjab, Pakistan beBeecrm Full time

    Expertise in CRM and Data ManagementWe are seeking a highly skilled professional to join our team as a CRM Expert. The ideal candidate will possess expertise in Zoho CRM, data manipulation, and integration with various systems.Key Responsibilities:Configure and customize Zoho CRM to meet business needsCollaborate with sales and marketing teams to enhance CRM...


  • Lahore, Punjab, Pakistan ContractProject based Work Full time

    Direct message the job poster from Contract/Project based WorkWe are seeking to hire a highly skilled and motivated Zoho CRM Specialist/Developer to manage, customise, and enhance the Zoho CRM platform and associated applications for one of our clients in the European region.This is a contract-based full-time opportunity located in Lahore.The ideal candidate...

  • Leadership Role

    6 days ago


    Lahore, Punjab, Pakistan beBeeSeniority Full time

    METRO Pakistan (Pvt) Limited, the international leader in self-service wholesale, is seeking a skilled professional to join their team as a Senior Manager CRM.Job DescriptionThis role requires a strong background in marketing and customer relationship management, with experience in developing and executing unified CRM strategies that support both B2B...


  • Lahore, Punjab, Pakistan Navigation and Communication Solutions Pvt Ltd Full time

    5 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Navigation and Communication Solutions Pvt LtdCompany OverviewNavigation & Communication Solutions Pvt Ltd is a leading software development company providing software services to its sister company ITCurves in Maryland,...


  • Lahore, Punjab, Pakistan Karma Software Solutions (PVT)LTD Full time

    1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features. We're Hiring: Technical Project Manager – Fintech & CRM Apply by: 10 July 2025We're looking for a seasoned Technical Project Manager (4+ years experience) to lead the delivery of innovative Fintech and CRM solutions at [Your Company Name]. If you have a...

  • Sr. CRM Developer

    2 days ago


    Lahore, Punjab, Pakistan Finasal Full time

    · 4+ years of experience minimum 2-3 Dynamics CRM implementations end to end.· Collaborate with other software developers, business analysts, software architects and IT professionals to implement Microsoft Dynamics 365/CRM solutions.· Design and develop solutions which meet the requirements as specified by the business and in accordance with departmental...


  • Lahore, Punjab, Pakistan Systems Arabia Full time

    4 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.ResponsibilitiesLead the design and architecture of Microsoft Dynamics 365 CE (all apps) solution.Work closely with business stakeholders to gather and document requirements, ensuring alignment with business processes.Provide expert advice on Dynamics 365...