Email Marketing Executive

3 weeks ago


Lahore, Punjab, Pakistan Software Finder Careers Full time

We are looking for anEmail Marketing Specialist to manage and execute email marketing campaigns, optimize performance through A/B testing, and maintain campaign data within Salesforce. The ideal candidate will have experience in marketing automation, CRM management, and campaign performance tracking.

Key Responsibilities:
  • Set up and manage Salesforce accounts for new users or clients.

  • Upload and map campaign data at the beginning of each month.

  • Configure and launch monthly marketing campaigns through Salesforce.

  • Conduct A/B testing on templates, domains, sender IDs, and subject lines to improve engagement.

  • Execute and monitor daily email campaigns, ensuring smooth delivery.

  • Track email performance metrics, including delivery rates, engagement, and lead generation.

  • Maintain and update unsubscribe requests in Salesforce.

  • Monitor webmail inboxes to ensure emails are forwarded correctly for nurturing.

  • Identify and flag positive responses for the sales team to follow up.

  • Log campaign activities and updates in JIRA or other project management tools.

  • Support additional tasks as assigned by the reporting manager.

Qualifications & Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.

  • 3-5 years of experience in email marketing, CRM management, or digital marketing.

  • Hands-on experience with Salesforce and marketing automation tools.

  • Strong understanding of email campaign execution, A/B testing, and performance tracking.

  • Experience in lead nurturing and email deliverability best practices.

  • Familiarity with JIRA or other project management tools.

  • Excellent analytical and problem-solving skills.

  • Strong attention to detail and ability to work in a fast-paced environment.

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