Digital Marketing Specialist

2 weeks ago


Karachi, Sindh, Pakistan Horizon Tech Full time 150,000 - 200,000 per year

Horizon Tech is currently looking for a highly motivated Digital Marketing Specialist with hands-on experience in social media management, SEO, and Google Ads to join our client's creative team. Our Client is a fast-growing full-service marketing and design agency specializing in bold, results-driven print and digital strategies for local and regional businesses.

Key Responsibilities:

  • After training and gaining an understanding of our business operations, create, schedule, and publish content across major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
  • Conduct basic SEO optimization for website content and social posts (keywords, meta tags, headers, internal linking).
  • Monitor social engagement, respond to comments and messages, and organically grow your audience.
  • Collaborate with the marketing team to align social content and campaigns with overall business goals.
  • Work with the All-In-One SEO plugin for on-page optimization in WordPress.
  • Implement and manage Schema markup and apply Answer Engine Optimization (AEO) techniques to target featured snippets and voice search opportunities.
  • Manage Google My Business listings, including basic keyword targeting, image tagging, and adding products in conjunction with our main and e-commerce websites.
  • Track and report performance metrics for social media and ad campaigns using analytics tools like Google Analytics.
  • Stay up-to-date on digital marketing trends, social media algorithms, and platform best practices.
  • Use strategic hashtag practices to increase post visibility and engagement.

Requirements:

  • Understanding of SEO platforms such as SEMrush, Ahrefs, or Moz.
  • Knowledge of content scheduling tools like Buffer, Hootsuite, or Later.
  • Basic video editing skills for social media (CapCut, Adobe Premiere Rush, etc.).
  • 2 - 3 years of experience managing business digital marketing accounts across multiple platforms.
  • Working knowledge of Google Ads and entry-level SEO principles.
  • Familiarity with tools such as Google Search Console, Google My Business, and Google Analytics.
  • Understanding of digital marketing funnels and performance tracking.
  • Strong copywriting skills with the ability to create compelling, engaging posts.
  • Proficiency with content creation tools; Adobe Creative Suite experience is a plus.
  • Excellent communication, time management, and organizational skills.
  • Self-starter with a proactive attitude and keen attention to detail.

Other Details

  • Job Timings: Night shift following CST (Full-Time).
  • Office location: Off to Shahrah-e-Faisal, PECHS, Karachi.

Job Type: Full-time

Pay: Rs150, Rs200,000.00 per month

Work Location: In person

Application Deadline: 31/08/2025



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