Senior Performance Marketing Executive

4 weeks ago

Rawalpindi Cantonment, Pakistan Alluredigital Full time
Job Description

Job Title: Senior Executive – Performance Marketing (Google & Meta)

Location: Allure Digital – On-Site

Job Type: Full-Time - 5PM-2AM

Overview

We are seeking a Senior Executive – Performance Marketing to drive high-quality leads through paid media campaigns. The ideal candidate has a proven track record in Google Ads, Meta Ads, and LinkedIn Ads, specializing in lead generation strategies, conversion optimization, and audience targeting. This role requires a data-driven approach to maximize lead volume and quality while maintaining a profitable CPA.

Responsibilities
  • Plan, execute, and optimize lead generation campaigns across Google Search, Display, YouTube, Meta, LinkedIn, and other paid channels.
  • Conduct keyword research, audience segmentation, and bid strategy optimization to attract high-intent leads.
  • Continuously test and optimize ad creatives, copy, landing pages, and CTAs to improve conversion rates.
  • Monitor and analyze campaign performance metrics (CPL, CPA, CTR, ROI) and implement data-driven improvements.
  • Set up and manage lead tracking systems (Google Tag Manager, UTM parameters, CRM integrations) to ensure accurate attribution.
  • Leverage remarketing and lookalike audiences to nurture and convert leads more efficiently.
  • Collaborate with web development and graphics teams to ensure the best results.
  • Develop and present performance reports with actionable insights to stakeholders.
Qualifications
  • 3+ years of experience in lead generation PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong expertise in Google Ads bidding strategies (Maximize Conversions, Target CPA, Manual CPC) for lead gen.
  • Experience with CRM integrations (Zapier, Callrail, GoHighLevel) and lead tracking.
  • Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
  • Deep understanding of landing page optimization and A/B testing for lead conversion.
  • Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
  • Experience with remarketing, lookalike audiences, and lead nurturing strategies.
  • Google Ads Certification is a plus.

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