
Manager Growth and Marketing
13 hours ago
Talent Acquisition || HR Operations || MBA HR - Gold Medalist
Responsibilities- Develop and implement growth strategies focusing on organic B2B expansion in Pakistan and targeted international markets
- Craft and execute campaigns across email, social media, calling, and webinars/events to engage existing and new audiences
- Lead the planning and execution of in-person and online marketing events
- Drive social media growth with educational content, video testimonials, expert interviews, and success stories
- Optimize TISS website with SEO, structured data, and AI‑friendly content to ensure discoverability in AI search tools
- Implement and manage ABM campaigns targeting strategic high-value accounts
- Use AI tools and analytics for personalization, content segmentation, predictive engagement, and campaign optimization
- Assign and track leads through the sales funnel, ensuring strong collaboration with the sales team
- Monitor campaign performance and optimize continuously based on data, behavior, and industry feedback
- Bachelor's or Master's in Marketing, Business, or related field
- Proven experience in B2B marketing
- Expertise in content marketing, ABM, SEO, and digital analytics
- Familiar with AI-driven marketing tools
- Comfortable leading physical events and virtual/client events in Pakistan
- Excellent collaboration with cross-functional teams
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Computer and Network Security
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