Manager Growth and Marketing

4 weeks ago


Rawalpindi Cantonment, Pakistan Trillium Information Security Systems Full time
Overview

Talent Acquisition || HR Operations || MBA HR - Gold Medalist

Responsibilities
  • Develop and implement growth strategies focusing on organic B2B expansion in Pakistan and targeted international markets
  • Craft and execute campaigns across email, social media, calling, and webinars/events to engage existing and new audiences
  • Lead the planning and execution of in-person and online marketing events
  • Drive social media growth with educational content, video testimonials, expert interviews, and success stories
  • Optimize TISS website with SEO, structured data, and AI‑friendly content to ensure discoverability in AI search tools
  • Implement and manage ABM campaigns targeting strategic high-value accounts
  • Use AI tools and analytics for personalization, content segmentation, predictive engagement, and campaign optimization
  • Assign and track leads through the sales funnel, ensuring strong collaboration with the sales team
  • Monitor campaign performance and optimize continuously based on data, behavior, and industry feedback
Qualifications
  • Bachelor's or Master's in Marketing, Business, or related field
  • Proven experience in B2B marketing
  • Expertise in content marketing, ABM, SEO, and digital analytics
  • Familiar with AI-driven marketing tools
  • Comfortable leading physical events and virtual/client events in Pakistan
  • Excellent collaboration with cross-functional teams
Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Computer and Network Security

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