Marketing & Lead Generation Specialist ( Remote )

4 weeks ago

Rawalpindi Cantonment, Pakistan AdvisorsFlow AI Full time

We're looking for an experienced Marketing & Lead Generation Specialist with 3–4 years in B2B marketing or demand generation. You'll take ownership of outbound campaigns, LinkedIn automation, content creation, and CRM management. The role is hands-on and execution-focused, working directly with the founder while coordinating with client teams. This position is ideal for someone who thrives in a fast-moving environment, enjoys working independently, and is motivated by measurable growth results.

Responsibilities
  • Design and execute high-performing email campaigns and custom email sequences to capture attention, build engagement, and drive conversions.
  • Manage end-to-end campaign processes—from domain warmup and copywriting to scheduling, follow-ups, and performance optimization—to ensure outreach runs smoothly.
  • Proficiency with industry-standard tools such as Instantly.ai, Apollo, HubSpot, Sales Navigator, and similar platforms.
  • Build high-quality, verified email lists tailored to the ideal client profile using LinkedIn Sales Navigator, Apollo.io, and Hunter.io.
  • Manage multi-step prospecting flows through Dripify and engage 800–1,000 ideal prospects per month; drive partner outreach on LinkedIn to identify resellers and open new sales channels.
  • Content & Social Media: create two to three engaging LinkedIn posts per week, repurpose podcasts into snippets, collaborate with customers to build case studies, produce short video content for social media, and plan/optimize LinkedIn Ads campaigns.
  • Podcast Campaigns: coordinate at least two podcasts per month, including scheduling, guest communication, and light preparation; turn episodes into content assets for outreach and positioning.
  • CRM & Reporting: ensure qualified leads are entered into HubSpot with proper tags and notes; maintain clean CRM and campaign trackers; provide weekly performance reports on outreach, meetings booked, and conversions.
  • Client Coordination: act as the liaison between our team and client teams, gather marketing inputs (case studies, testimonials, brand guidelines), manage approvals, and collaborate via Slack and Zoom to ensure smooth execution.
Qualifications
  • 3–4 years of proven experience in B2B marketing or lead generation.
  • Experience using outbound tools like Apollo, Instantly, and Dripify; knowledge of HubSpot CRM for pipeline management.
  • Experience running LinkedIn Ads, creating case studies, and producing content for social media.
  • Strong written English and excellent communication skills, with direct coordination with clients.
  • Familiarity with simple design and video tools like Canva or CapCut is an advantage.
  • Organized, detail-oriented, and able to manage multiple tasks independently in a remote environment.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Technology, Information and Internet

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