Performance Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan Redwood Properties Full time

Job Title: Performance Marketing Specialist

Location: Lahore - on site

Job Type: Full-Time

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Title: Performance Marketing Specialist

Location: Lahore - on site

Job Type: Full-Time

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Summary:

We are looking for a data-driven Performance Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital platforms to drive traffic, conversions, and revenue. You'll play a critical role in scaling our user acquisition efforts, improving ROAS, and achieving growth targets.

Key Responsibilities:
  • Develop, manage, and optimize paid digital campaigns across platforms including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant channels.
  • Track and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Conduct A/B testing of ad creatives, landing pages, and targeting to continuously improve performance.
  • Collaborate with content, design, and web teams to develop effective creative and landing pages that align with campaign objectives.
  • Stay updated with industry trends, best practices, and platform updates to ensure campaign competitiveness.
  • Monitor and manage ad budgets efficiently to maximize ROI.
  • Generate weekly and monthly performance reports with actionable insights and recommendations.
  • Identify new growth opportunities and channels to expand customer acquisition and retention.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (2+ years) in managing performance marketing campaigns with a track record of achieving performance goals.
  • Strong understanding of digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, etc.).
  • Experience with analytics tools like Google Analytics, Google Tag Manager, and attribution models.
  • Proficient in data analysis and performance metrics reporting.
  • Creative thinking with a growth mindset.
  • Excellent communication and organizational skills.
Preferred Qualifications:
  • Google Ads and Meta certifications.
  • Experience in e-commerce, or D2C industries.
  • Familiarity with marketing automation and CRM tools.
What We Offer:
  • Competitive salary and performance bonuses.
  • Flexible working hours
  • Opportunity to work in a fast-paced, growing environment.
  • Professional development and learning support.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales

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