Performance Marketing Specialist

3 days ago


Lahore, Punjab, Pakistan Redwood Properties Full time

Job Title: Performance Marketing Specialist

Location: Lahore - on site

Job Type: Full-Time

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Title: Performance Marketing Specialist

Location: Lahore - on site

Job Type: Full-Time

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Summary:

We are looking for a data-driven Performance Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital platforms to drive traffic, conversions, and revenue. You'll play a critical role in scaling our user acquisition efforts, improving ROAS, and achieving growth targets.

Key Responsibilities:
  • Develop, manage, and optimize paid digital campaigns across platforms including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant channels.
  • Track and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Conduct A/B testing of ad creatives, landing pages, and targeting to continuously improve performance.
  • Collaborate with content, design, and web teams to develop effective creative and landing pages that align with campaign objectives.
  • Stay updated with industry trends, best practices, and platform updates to ensure campaign competitiveness.
  • Monitor and manage ad budgets efficiently to maximize ROI.
  • Generate weekly and monthly performance reports with actionable insights and recommendations.
  • Identify new growth opportunities and channels to expand customer acquisition and retention.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (2+ years) in managing performance marketing campaigns with a track record of achieving performance goals.
  • Strong understanding of digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, etc.).
  • Experience with analytics tools like Google Analytics, Google Tag Manager, and attribution models.
  • Proficient in data analysis and performance metrics reporting.
  • Creative thinking with a growth mindset.
  • Excellent communication and organizational skills.
Preferred Qualifications:
  • Google Ads and Meta certifications.
  • Experience in e-commerce, or D2C industries.
  • Familiarity with marketing automation and CRM tools.
What We Offer:
  • Competitive salary and performance bonuses.
  • Flexible working hours
  • Opportunity to work in a fast-paced, growing environment.
  • Professional development and learning support.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales

Referrals increase your chances of interviewing at Redwood Properties by 2x

Sign in to set job alerts for "Marketing Specialist" roles.HubSpot Marketing Operations Coordinator3P Marketplace Coordinator (Amazon/Shein)Marketing Business Intelligence (BI) Analyst

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Lahore, Punjab, Pakistan Unduit Llc. Full time

    Performance Marketing Specialist | Lahore, PKPerformance Marketing Specialist (B2B Focus)We are seeking a Performance Marketing Specialist to lead and optimize our paid marketing efforts, primarily focusing on Google Ads and LinkedIn Ads, to drive B2B lead generation and maximize return on ad spend (ROAS). In addition to PPC management, having experience...


  • Lahore, Punjab, Pakistan beBee Careers Full time

    Creative Digital Marketing Specialist Wanted for Growth-Driven RoleThis is an exciting opportunity for a talented Digital Marketing Specialist to drive growth and lead generation across various platforms, including Meta (Facebook/Instagram), Google, LinkedIn, and YouTube.Main ObjectivesDevelop and implement effective digital marketing strategies to increase...


  • Lahore, Punjab, Pakistan Organic Traveller Full time

    Job Title: Performance Marketing SpecialistGet AI-powered advice on this job and access more exclusive features.Location: Full-time, office-based near Emporium Mall LahoreResponsibilitiesDevelop and execute performance marketing strategies: Plan and implement campaigns across various channels (e.g., Google Ads, Facebook Ads, email, influencer marketing) to...


  • Lahore, Punjab, Pakistan DevBazar Full time

    1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from DevBazarFounder & CEO @ DevBazar | C-Level & Technical Recruitment | Talent Acquisition Expert | People & Culture | Head Hunter | Growth Strategist Only candidates with proven experience in Performance Marketing will be...


  • Lahore, Punjab, Pakistan beBee Careers Full time

    We are looking for a highly skilled Digital Marketing Specialist to join our team and help us achieve our marketing goals.Responsibilities:Develop and execute digital marketing campaigns across multiple channels.Analyze campaign performance and provide actionable insights to stakeholders.Collaborate with cross-functional teams to ensure consistent branding...


  • Lahore, Punjab, Pakistan SpotBlitz Full time

    Hiring Now Performance Marketing SpecialistAre you passionate about driving results and optimizing campaigns? Do you have a keen eye for analytics and experience in performance marketing? Join Spot Blitz, a dynamic agency serving multiple clients in the fast-paced digital world Key Responsibilities: Develop and manage performance marketing campaigns.Optimize...


  • Lahore, Punjab, Pakistan Salahkaar Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Salahkaar.pkFounder and CEO @ Salahkaar.pk | xMarham Video Production, Healthcare Marketing SpecialistCompany DescriptionSalahkaar.pk is a comprehensive digital marketing resource providing actionable strategies, tips, and tactics to help businesses grow online....


  • Lahore, Punjab, Pakistan beBee Careers Full time

    Digital Marketing ExpertiseWe are seeking an experienced Digital Marketing Specialist who can develop and implement effective digital marketing strategies. This includes analyzing performance data and making data-driven decisions to optimize campaigns.The ideal candidate should have a solid understanding of performance marketing, SEO, and content marketing...


  • Lahore, Punjab, Pakistan Institute of Performance Management Full time

    Institute of Performance Management, PakistanDevelop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.Setup, manage and optimize digital advertising campaigns on various platforms, including Facebook, Instagram, YouTube, and Amazon.Monitor and analyze the performance of digital...


  • Lahore, Punjab, Pakistan Techbanq Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from TechbanqOptimize marketing funnels to improve CTR, CPL, and ROI.Segment and target audiences to generate high-quality B2B leads.Manage budgets efficiently based on campaign performance and business objectives.Handle end-to-end campaign execution including setup,...