
Performance Marketing Specialist
4 weeks ago
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Direct message the job poster from Techbanq
- Optimize marketing funnels to improve CTR, CPL, and ROI.
- Segment and target audiences to generate high-quality B2B leads.
- Manage budgets efficiently based on campaign performance and business objectives.
- Handle end-to-end campaign execution including setup, tracking, and performance reporting.
- Use tools like Google Analytics, Tag Manager, and attribution platforms for data tracking and analysis.
- Collaborate with design and content teams to develop high-converting creatives, copies, and landing pages.
- Plan, execute, and optimize high-performing paid campaigns across: Google Ads (Search, Performance Max, Display) LinkedIn Ads, Meta Ads (Facebook & Instagram).
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience.
- Strong grasp of funnel optimization, landing page performance, and campaign analytics.
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Excellent communication, collaboration, and attention to detail.
- Seniority levelMid-Senior level
- Employment typeFull-time
- IndustriesTechnology, Information and Internet
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