Field Sales Executive

23 hours ago

Gujujranwala City Tehsil, Pakistan Coca-Cola CCI Full time

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To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company's product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines, and act as a guardian of the company assets deployed in the market.

Main Responsibilities
  • Ensure secondary SKU-wise volume achievement vs targets assigned to enhance Market Share.
  • Rationalize discounts in the market & use promotion intelligently to achieve company net sales revenue.
  • Create new outlets and retain as per target and area potential to increase Numeric & Weighted distribution.
  • Expand SKU penetration as per benchmark availability numbers.
  • Ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated, and updated regularly.
  • Analyze SFE KPI's and modify the area route or adjust frequencies to improve Green KPIs for Preseller.
  • Accomplish daily planned calls, spend ample time in-market, and coach presellers on the 10-step call process.

Discuss execution scores by outlets with presellers daily & highlight gaps to ensure in-outlet execution as per PicOS & RED criteria and all marketing initiatives in his area.

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