Manager Channel Enablement and Trade Marketing

Last Date to Apply: 22nd July, 2025
Employment Type: This is a full-time position.
Grade: This is a grade 3 position.
Location: This role is based in Abbottabad, Pakistan. (Hybrid)
About the role:
The Manager Channel Enablement and Trade Marketing will be responsible for ensuring seamlessoperational readiness, planning, and execution of sales support functions in the North 2 Region. Therole is focused on enabling the field sales force through structured forecasting, analytics, devicemanagement, trade marketing execution, and coordination across multiple stakeholders includingHQ, Regional Directors, and Zonal Teams.
Your Impactful Goals will include:

• Channel Enablement & Sales Operations
• Effective Cross-Functional & Stakeholder Management
• Trade Marketing Planning & Execution
• Lead operational processes for GSM, Financial Services (FS), and Franchise Walk-in Centersincluding escalations and process improvements.
• EffectiveTeam & Performance Management
• Lead all regional trade marketing activities including ATL/BTL campaigns, in-market visibilityinitiatives, POS material deployment, and event activations.

Your Typical Day will look like:

• Design and maintain performance dashboards, reports, and analytics based on historical trends and future forecasts.
• Enable sales teams by providing insights, tools, and operational support to boost productivity andtarget achievement.
• Manage all BVS device-related operations including stock tracking, inventory management,provisioning, dispatches, audits, and activation follow-ups to ensure zero dormancy.
• Plan and execute channel enablement campaigns, sales initiatives, and incentive structurestailored to drive performance and engagement.
• Act as the key liaison between Regional Sales teams, HQ Planning, and National/Regional seniorleadership (including RD, VP, and NVP).
• Provide regular updates, performance insights, and business cases to facilitate data-drivendecision-making at senior levels.
• Collaborate closely with Zonal Sales Managers to support operational and planning needs on theground.
• Own the end-to-end execution of trade marketing plans from design to ground-levelimplementation.
• Coordinate with Circle Team to align regional activities with brand guidelines and businessobjectives.
• Lead and mentor a team of 3 Assistant Managers and 4-5 Business Development Officers (BDOs).
• Drive team performance through structured planning, KPIs, coaching, and career developmentsupport.
• Support the Regional Director and Zonal Managers in organizing Franchise and Retailer meetings,regional performance reviews, and annual conventions.

What we are looking for?
Education: Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
Work Experience:

• Minimum 6-8 years of experience in Sales Operations, Channel Planning, or Trade Marketing, preferably in the telecom or FMCG sector.
• Prior team management experience is essential.

Functional Skills/Knowledge Areas:

• Strong analytical skills with expertise in Excel, PowerPoint, and dashboard tools (e.g. Power BI).
• Hands-on experience in sales planning, forecasting, and operational execution.
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to manage multi-functional teams and cross-regional coordination.
• Strong understanding of telecom sales processes, device operations, and trade marketingprinciples.

Why should you join us at Telenor?
At Telenor Pakistan, we're more than just a workplace-we're a community where learning and growth are at the core of everything we do. We provide a platform that nurtures your professional and personal development, empowering you to excel in your chosen field and realize your potential in a dynamic, collaborative environment. As an equal opportunity employer, we celebrate diversity and inclusivity, fostering an open and flexible environment where new ideas are welcomed.
As a learning organization, we value curiosity and innovation, encouraging hands-on experiences and continuous growth. Our culture, built on Telenor's four guiding behaviors, sets us apart:

• Always Explore: We believe growth is achieved through daily learning. We encourage you to challenge norms, embrace curiosity, experiment, and learn from every step.
• Create Together: We know that diverse teams yield the best solutions. By bringing together varied perspectives, we support, share, and help each other succeed.
• Keep Promises: Trust is essential to all relationships. We take ownership and pride in delivering with accuracy and integrity.
• Be Respectful: We prioritize empathy and respect, meeting everyone at eye level, listening intently, and showing care.

Join us to be mentored, empowered, and inspired and become part of a team that positively impacts over 40 million lives every day
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