Salesforce & Email Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan iSoft Technologies Full time

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Direct message the job poster from iSoft Technologies

160K+ | HR Manager | Talent Acquisition Specialist – Technical & Non-Technical | Employee Engagement | Headhunter | HR Operations | Recruitment &…

Key Responsibilities:

  • Manage and execute email marketing campaigns via Salesforce.
  • Create, maintain, and segment email lists using Salesforce CRM data.
  • Work closely with the marketing and sales teams to build automation journeys that drive engagement and conversions.
  • Monitor campaign performance and provide regular reports and insights on key metrics (open rates, click-through, replies, bounce, unsubscribe, etc.).
  • Ensure compliance with CAN-SPAM, GDPR, and other relevant email marketing regulations.
  • Develop and implement A/B tests for subject lines, content, and timing to improve campaign performance.
  • Troubleshoot and resolve technical issues related to email deliverability, Salesforce syncs, and campaign flows.

Requirements:

  • 3–4+ years of experience in Salesforce
  • Proven experience in planning, executing, and optimizing high-volume email marketing campaigns.
  • Strong knowledge of email best practices, list hygiene, and deliverability optimization.
  • Analytical mindset with experience using tools like Google Analytics, Salesforce dashboards, etc.
  • Familiarity with A/B testing and campaign performance optimization techniques.
  • Excellent attention to detail, time management, and communication skills.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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