
General Manager Product And Pricing
3 days ago
General Manager Product and Pricing
Functional Competencies
- Set Pricing policies and guidelines
- Develop appropriate pricing guidelines, analysis tools, and pricing strategy.
- Gather information
- Mine historical pricing data from the organization and market competitors.
- Lead effective price reviews on large opportunities through market intelligence with cross-functional divisional staff teams.
- Develop optimal pricing proposal
- Develop strong in-house analytic capabilities to perform various pricing analyses that produce the optimal pricing proposal.
- Monitor and evaluate the team's analytic work, ensuring high support levels to product owners.
- Conduct portfolio analysis
- Analyze market performance of products and product lines (financial, product performance).
- Identify performance gaps and translate them into marketing actions.
- Determine product strategy and revenue plans
- Define product strategy based on market analysis.
- Establish revenue plans by product.
- Develop revenue targets for the business and cascade them to all regions.
- Develop products and bundles
- Develop product suggestions based on customer needs insight.
- Identify new product and service opportunities.
- Determine and develop cross-bundling opportunities.
- Create promotional activities
- Devise promotional plans utilizing marketing communication and business analytics.
- Oversee the launch and execution of marketing plans.
- Product support to sales
- Support product sales through tools and training, and interact with channel management.
- Monitor sales and revenues concerning products and services.
- Monitor target achievement at regional and consolidated levels.
- Managing platforms
- Act as liaison for IT and Technical teams in platform development for products and feature releases.
- Finalize the business scope for platform development and upgrades.
Experience: 12 years of sales/marketing experience.
Educational Qualifications: Master's degree in Business/Engineering.
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