Content Specialist

4 days ago

Karachi, Sindh, Pakistan Horizon Tech Full time

We are currently seeking a talented and creative Content Writer to join our marketing team. This role is ideal for someone who understands U.S. market trends, lighting industry terminology, and SEO-driven content marketing.

About Our Client
We are a U.S.-based leader in manufacturing and distributing high-quality LED lighting solutions. With over 15 years of experience, we serve businesses nationwide through our extensive range of energy-efficient lighting productsfrom commercial and industrial fixtures to custom signage and solar-powered solutions.

Responsibilities

  • Write and edit compelling content for blogs, product pages, landing pages, press releases, and email campaigns.
  • Develop marketing content that communicates technical LED lighting specifications in an easy-to-understand format.
  • Create social media copy and captions tailored for platforms like LinkedIn, Instagram, and Facebook.
  • Collaborate with our U.S.-based marketing team to align messaging with branding goals and seasonal campaigns.
  • Optimise all content for SEO and customer engagement, using keyword research and Google Analytics.
  • Assist in developing content for print materials, catalogues, case studies, and sales collateral.
  • Stay updated on lighting industry news, standards (e.g., DLC, UL), and U.S. energy-saving initiatives.

Must Haves

  • 3-5+ years of proven experience in content writing or content marketing (B2B preferred).
  • Prior experience with U.S.-based clients or writing for international markets.
  • Strong research, writing, proofreading, and editing skills.
  • Excellent understanding of SEO, content optimisation, and basic HTML is a plus.
  • Familiarity with the lighting industry, electrical products, or e-commerce (preferred but not mandatory).
  • Self-starter with excellent time management and communication skills.
  • Comfortable working independently and collaborating across time zones.

Other Details

  • Job Timings: Night shift following US EST
  • Office location: Off to Shahrah-e-Faisal, PECHS, Karachi
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