Student Recruitment Manager

As part of the Murdoch University Dubai team, theStudent Recruitment Manager plays a key role in driving student recruitment growth, achieving enrolment targets, and leading strategic initiatives that support long-term market expansion.

Reporting to the Senior Student Recruitment Manager and working closely with in-market teams, this role manages a range of recruitment activities, including student pipeline development, agent engagement, lead generation events, and responding to enquiries from students, parents, and agents.

A key aspect of the role involves building and maintaining strong relationships with both new and existing strategic agent partners, including counsellors, branch managers, and their leadership teams. The Student Recruitment Manager will play an active role in supporting their efforts to engage prospective students, improve conversion outcomes, and develop a sustainable pipeline across priority markets.

The role also includes representing the university at agent meetings, school fairs, and exhibitions, and providing counselling to prospective students in alignment with the institution's recruitment objectives.

In addition, the Student Recruitment Manager contributes to the development of marketing assets, fosters cross-functional collaboration, and, over time, will mentor and support new team members to strengthen capacity across the region.

Key Responsibilities:

Student Recruitment

• Lead recruitment efforts to meet enrolment targets and enhance brand presence
• Develop initiatives and partnerships aligned with strategic goals
• Manage the applicant pipeline to drive strong conversion rates
• Advise students on fees, scholarships, visas, and enrolment requirements
• Collaborate with internal teams to ensure a smooth student journey

Agent Management

• Build and maintain strong relationships with agents across key markets
• Deliver training and updates on programs, admissions, and processes
• Support lead generation and conversion through regular agent engagement
• Represent the university at agent events and networking functions

Strategy & Execution

• Plan and implement effective recruitment strategies and campaigns
• Set and monitor recruitment targets aligned with growth objectives
• Evaluate and adjust strategies based on performance insights

Stakeholder Engagement

• Foster relationships with schools, consultants, and community partners
• Engage directly with students and parents via meetings and events

Event Management

• Organize and represent the university at local and international events
• Coordinate travel and logistics for recruitment outreach

Data & Reporting

• Use CRM tools to track performance and analyse recruitment trends
• Prepare reports and recommend improvements to leadership
• Implement follow-up strategies to improve enrolment outcomes

Marketing Support

• Collaborate with marketing on recruitment content and campaigns
• Ensure materials are current and aligned with brand goals
• Contribute to communications, including digital and print assets

Qualifications:

Education:

• Degree in higher education, marketing, business, or related field preferred.

Experience:

• Minimum 5 years in student recruitment, agent or enrolment management in higher education
• Proven ability to lead teams and deliver effective recruitment strategies
• Strong experience managing agent networks and supporting counsellors
• Proficient in CRM systems (e.g., Salesforce) and data-driven decision making
• Familiar with digital marketing tools for lead generation and engagement
• Experience collaborating across departments to support student conversion

Skills:

• Strong leadership and stakeholder management skills, with the ability to motivate teams and build trusted relationships
• Excellent communication and interpersonal skills, with confidence in public speaking and presentations
• Highly organised, with strong project management abilities and attention to detail
• Collaborative mindset, able to work effectively across departments and with external partners
• Data-driven, with the ability to analyse recruitment metrics and translate insights into actionable strategies

Working Conditions:

• Frequent in-country travel required for school visits, recruitment events, and agent engagement
• Flexible working hours, including availability for evening and weekend events when necessary
• Must be comfortable working in a fast-paced, performance-driven environment with evolving priorities