Director, Franchise Strategy

21 hours ago

Lahore, Punjab, Pakistan Coca-Cola Full time
Focus, Scope, and Impact

This leadership role is responsible for supporting and challenging the Franchise Units in implementing the System's growth strategy and developing actionable insights at market level in Pakistan and Afghanistan.

What You'll Do for Us
  • Collaborate with Franchise Unit and Commercial & Customer Leadership to adjust execution strategy in the Franchise territory and at the market level.
  • Partner with Franchise Unit to lead system end-to-end alignment process with Bottlers at local level.
  • Identify granular opportunities and create actionable initiatives at local level, bringing together relevant data and insights from the Insights & Analysis vertical, Operating Unit Strategy support
  • Design and lead internal and bottling partner facing Franchise routines, coordinating necessary preparations to enable business decisions.
Work Focus
  • Develop actionable and compelling commercial insights, strategies, and initiatives at the market level.
  • Use a fact-based, strategic approach to identify the insights, strategies, and leading-edge solutions to boost local/granular commercial strategy with actionable commercial levers.
  • Lead Franchise management routines internally and with the System, working closely with Franchise GMs
  • Co-lead end-to-end alignment process with Bottlers around overall strategy and business planning (in coordination with Finance).
  • Capture and network best practices, import and export good ideas both locally in the Operating Unit and globally.
  • Role model the "Leadership in the Network" definition.
  • Manage uncertainty and multiple stakeholders.
Communication Focus
  • Multiple top-level interactions and negotiations with senior management team members of the System (Executive Director's Office and General Managers).
  • Strong negotiation, influence, and communication skills to align strategies as well as build value-based relationships through numerous sensitive situations (often directly with Bottlers).
  • Write and present effectively; adjust to fit the audience with appropriate and relevant messaging at all levels of the System.
  • Comfortable with indirect influencing and indirect managing/coordinating.
Experience
  • +10 years of Business and/or functional experience in Operation/Strategy/Marketing/Business Development / Consultancy related areas
  • Proven leadership trajectory and influencing a senior leadership team
Skills
  • Influencing
  • Strategic Thinking
  • Relationship Building
  • Tactical Planning
  • Financial Modeling
  • KPI
  • Professional Presentation
  • Competitor Analysis
  • Customer Insights
  • Waterfall Model
  • Storytelling
  • Microsoft Office
  • Communication
  • Stakeholder Management
  • Long Term Planning
  • Risk Mitigation Strategies
  • Analytics Software
  • Syndicated Research
  • Data Mining
  • Financial Analysis
Benefits

Annual Incentive Reference Value: 30%

Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.


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