Assistant Brand Manager

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o Contribute to shaping Livedin's brand identity, ensuring alignment with our core

mission to simplify property management.

o Help refine our messaging framework, turning platform features into compelling

stories that resonate with property owners and managers.

o Maintain a consistent brand voice across all channels, ensuring clear and

impactful communication.

2. Marketing Campaign Management:

o Lead the execution of multi-channel marketing campaigns, including digital,

email, social media, and events, to drive awareness, engagement, and

conversions.

o Collaborate with creative team to develop high-quality assets, including landing

pages, video content, and visuals that connect with target audiences.

o Work closely with performance marketing team to ensure campaigns achieve

KPIs, including traffic growth, lead generation, and sign-ups.

3. Performance Marketing Integration:

o Support paid media efforts across platforms like Google Ads, Facebook, and

LinkedIn, focusing on attracting qualified property owners.

o Leverage retargeting strategies to re-engage leads and nurture them through the

o Analyze performance data to optimize campaigns, balancing creative storytelling

with measurable impact.

4. Content Creation and Thought Leadership:

o Develop content that establishes Livedin as an authority in short-term rental

property management, including blogs, whitepapers, and case studies.

o Collaborate on educational campaigns that demonstrate how property owners

can increase revenue and simplify operations using Livedin.

o Partner with PR team to amplify Livedin's success stories and innovations.

5. Event and Conference Marketing:

o Represent Livedin at industry events, positioning the platform as the solution of

choice for property owners and managers.

o Work with the team to design engaging booth experiences, including lead-

generation activities and live product demonstrations.

o Gather insights from event participants to form future marketing strategies.

6. Data-Driven Insights:

o Use tools like Google Analytics and CRM platforms to track marketing

performance across campaigns.

o Provide actionable insights to improve brand awareness, customer acquisition,

and retention strategies.

o Collaborate with the sales and product teams to align marketing initiatives with

customer feedback and emerging trends.

7. Stakeholder Collaboration:

o Partner with internal teams to ensure marketing campaigns align with product

updates, sales goals, and operational improvements.

o Work closely with external agencies and vendors to execute campaigns on time

and within budget.

Qualifications and Skills:

1. Marketing Expertise:

o 2–4 years of experience in brand management, campaign execution, or

marketing strategy, ideally in Digital Products, PropTech, SaaS, or real estate.

o Hands-on experience with performance marketing, email campaigns, and social

2. Strategic and Creative Thinker:

o Ability to balance creative storytelling with analytical rigor, ensuring campaigns

are both engaging and results-oriented.

o Strong understanding of brand-building principles and how they drive long-term

business growth.

3. Analytical and Data-Driven:

o Proficient in analytics tools such as Google Analytics and marketing automation

platforms.

o Skilled in interpreting data to make informed decisions and optimize marketing

strategies.

4. Content and Communication:

o Exceptional writing and communication skills, with a knack for turning complex

ideas into simple, engaging messages for multi-ethnic audiences.

o Proven ability to create content that educates, informs, and inspires action.

5. Collaboration and Leadership:

o Comfortable working cross-functionally with teams such as product, sales, and

operations to align on goals and strategies.

o Strong interpersonal skills to manage relationships with external vendors,

agencies, and stakeholders.

o A proactive, results-oriented mindset with the ability to thrive in a dynamic, fast-

paced environment.

o Passionate about technology, real estate, and making an impact through

innovative solutions.

Preferred Experience:

Familiarity with platforms like Airbnb, Booking.com, or VRBO.

Experience with SaaS business models and subscription-based marketing strategies.

Knowledge of property management and short-term rental market trends.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales

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