Performance Marketing Specialist

7 days ago

Karachi, Sindh, Pakistan Seamless Ideas Full time

We're hiring a Performance Marketing Specialist to execute and optimize paid campaigns (Google Ads) under the guidance of our Senior PPC Lead in the UK. You'll manage end-to-end PPC campaigns, conversion tracking, and landing page optimizations and more—with opportunities to grow into email marketing, automation, and content initiatives.

Key Responsibilities:1. PPC & Paid Media:

Build, monitor, and optimize Google Ads campaigns (Search, Display, Performance Max).
Implement and troubleshoot conversion tracking (Google Analytics 4, Google Tag Manager).
Conduct keyword research, competitor analysis, and bid adjustments.
Collaborate with the SEO team for optimal user experience at the website and landing page level.

2. Landing Pages & CRO:

Collaborate with designers/developers to improve landing page UX and conversion rates.
A/B test ad creatives, CTAs, and post-click experiences.

3. Analytics & Reporting:

Track KPIs (ROAS, CTR, CPA and more) and generate performance reports for senior review.
Ensure data accuracy and resolve tracking discrepancies.

4. Growth Opportunities:

Assist with email marketing, CRM workflows (e.g., Pardot), and basic SEO tasks.
Support B2B lead generation and marketing automation initiatives.

Qualifications:

2–3 years of hands-on experience in Google Ads (certifications preferred).
Proficiency in Google Analytics 4 and Google Tag Manager.
Basic knowledge of landing page best practices and A/B testing.
Analytical mindset with strong attention to detail.
Fluent English (written/verbal) for clear communication.
Bonus: Familiarity with CRM tools (e.g., Salesforce), email marketing, or SEO.
Requred to be onsite and karachi.

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