Performance Marketing Specialist

3 days ago

Karachi, Sindh, Pakistan ABIC Full time 1,500,000 - 2,000,000 per year

Job Title: Performance Marketing Specialist

Location: Karachi

Experience Required: 3+ Years

Department: Marketing

Job Overview:

We are seeking a results-driven Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads (Facebook/Instagram Ads). The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and optimizing paid campaigns to achieve measurable business goals. You will work closely with the marketing and creative teams to maximize ROI, scale campaigns, and support overall digital growth.

Key Responsibilities:

  • Plan, launch, and optimize Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram) campaigns.
  • Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
  • Manage campaign budgets, monitor spend, and ensure campaigns are ROI-driven.
  • Continuously A/B test ad creatives, copy, and landing pages to improve CTR, CVR, and overall performance.
  • Track, analyze, and report performance metrics (CPC, CPA, ROAS, CTR, CPM, etc.) with actionable insights.
  • Collaborate with design and content teams to create engaging ad creatives.
  • Stay updated with latest trends, algorithm changes, and best practices in paid media.
  • Implement conversion tracking, pixel setups, and event tracking to ensure accurate attribution.
  • Optimize campaigns across the funnel to drive both acquisition and retention.
  • Provide weekly and monthly reports with insights and recommendations to management.

Requirements:

  • 3+ years of proven experience managing Google Ads and Meta Ads campaigns.
  • Strong knowledge of performance metrics, bidding strategies, and campaign optimization.
  • Hands-on experience with tools like Google Analytics, Google Tag Manager, Meta Business Manager.
  • Proficiency in using campaign automation, remarketing, and audience segmentation strategies.
  • Strong analytical skills with the ability to interpret data and provide insights.
  • Excellent communication and collaboration skills.
  • Google Ads and/or Meta Blueprint certifications are a plus.
  • Experience with TikTok ads is preferred

Key Skills:

  • Google Ads (Search, Display, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • Conversion Tracking & Analytics (GA4, GTM, Pixels)
  • Budget Management & Reporting

Job Type: Full-time

Pay: Rs150, Rs200,000.00 per month

Work Location: In person

  • Performance Marketing Specialist

    3 days ago

    Karachi, Sindh, Pakistan Idenfo Full time $104,000 - $130,878 per year

    Performance Marketing Specialist Location: Karachi, PakistanType: Full-time Industry: B2B SaaS Who We Are: Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset. Job Overview: As the Performance...

  • Performance Marketeer

    3 days ago

    Karachi, Sindh, Pakistan InnoverSol. Full time $40,000 - $80,000 per year

    We're Hiring: Performance Marketeer / Ads Specialist / Media Buyer(NIGHT SHIFT)Are you passionate about digital advertising and driving results through data-driven strategies? We're looking for a Performance Marketeer / Ads Specialist / Media Buyer to join our team.Requirements:Minimum 2–3 years of experience in performance marketingProven expertise in...

  • Performance marketing

    3 days ago

    Karachi, Sindh, Pakistan SHAFFER by Grace Fabrics Full time $60,000 - $80,000 per year

    Company DescriptionSHAFFER by Grace Fabrics is a leading innovator in the textile industry, recognized for designing and manufacturing some of the most innovative and adventurous fabrics in the world. We are dedicated to pushing the boundaries of textile design and providing high-quality materials to our clients. Our commitment to excellence has earned us a...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan GE Solucions Full time

    GE Solucions, a rapidly growing digital marketing company based in Karachi, is seeking a highly skilled and results-driven Performance Marketing Specialist to join our dynamic team. This role is ideal for a professional with proven expertise in managing and optimizing high-impact, conversion-focused advertising campaigns across multiple platforms including...

  • Performance Marketing Specialist

    7 days ago

    Karachi, Sindh, Pakistan Seamless Ideas Full time

    We're hiring a Performance Marketing Specialist to execute and optimize paid campaigns (Google Ads) under the guidance of our Senior PPC Lead in the UK. You'll manage end-to-end PPC campaigns, conversion tracking, and landing page optimizations and more—with opportunities to grow into email marketing, automation, and content initiatives.Key...

  • Performance Marketing Specialist

    3 days ago

    Karachi, Sindh, Pakistan 82 Solutions Full time

    We are looking for a data-driven Performance Marketing Specialist to lead and manage our in-house Brands across Meta platforms and major PPC channels. This role is crucial in scaling our brand's online presence, driving conversions, and optimizing return on ad spend (ROAS).Key Responsibilities:Develop, launch, and manage Meta ad campaigns (Facebook and...

  • Performance Marketing Specialist

    3 days ago

    Karachi, Sindh, Pakistan Aheadtech360 Full time $45,000 - $70,000 per year

    Company: AheadTech360Location: Tariq Road, KarachiEmployment Type: Full-timeWorking Hours: Monday-Friday: 10:30 AM - 7:30 PM | Saturday: Half DayJob OverviewWe are seeking an experienced Performance Marketing Specialist to drive digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok platforms. The ideal candidate will be a...

  • Social Media Marketing Specialist

    4 days ago

    Karachi, Sindh, Pakistan JWD Marketing Full time

    About JWD MarketingAbout JWD Marketing: JWD Marketing isn't your typical agency. We're an internal powerhouse focused exclusively on marketing our own portfolio of premier real estate developments. Because we control the product and the message, we can move faster, be more creative, and achieve incredible results. We're looking for a social media savant to...

  • Performance Marketeer

    3 days ago

    Karachi, Sindh, Pakistan ECOMSOUQ Full time $90,000 - $120,000 per year

    Job Title:Performance Marketeer Location:Karachi / On-site Job Type:Full-Time Experience Level:Senior About the CompanyEcomsouq is an e-commerce and digital marketing agency with over 7 years of experience. We provide comprehensive solutions to online selling challenges. Our goal is to assist business owners and online brands in navigating market demands,...

  • Marketing Specialist

    4 weeks ago

    Karachi, Sindh, Pakistan TalentPop App Full time

    Marketing Specialist - Influencer CampaignsMarketing Specialist - Influencer CampaignsJoin Our Team at TalentPop App as an Marketing Specialist for Influencer CampaignsAt TalentPop App, we're on a mission to transform the digital landscape through impactful influencer partnerships. We're looking for an innovative and strategic Influencer Marketing Specialist...