Performance Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan ABIC Full time 1,500,000 - 2,000,000 per year

Job Title: Performance Marketing Specialist

Location: Karachi

Experience Required: 3+ Years

Department: Marketing

Job Overview:

We are seeking a results-driven Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads (Facebook/Instagram Ads). The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and optimizing paid campaigns to achieve measurable business goals. You will work closely with the marketing and creative teams to maximize ROI, scale campaigns, and support overall digital growth.

Key Responsibilities:

  • Plan, launch, and optimize Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram) campaigns.
  • Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
  • Manage campaign budgets, monitor spend, and ensure campaigns are ROI-driven.
  • Continuously A/B test ad creatives, copy, and landing pages to improve CTR, CVR, and overall performance.
  • Track, analyze, and report performance metrics (CPC, CPA, ROAS, CTR, CPM, etc.) with actionable insights.
  • Collaborate with design and content teams to create engaging ad creatives.
  • Stay updated with latest trends, algorithm changes, and best practices in paid media.
  • Implement conversion tracking, pixel setups, and event tracking to ensure accurate attribution.
  • Optimize campaigns across the funnel to drive both acquisition and retention.
  • Provide weekly and monthly reports with insights and recommendations to management.

Requirements:

  • 3+ years of proven experience managing Google Ads and Meta Ads campaigns.
  • Strong knowledge of performance metrics, bidding strategies, and campaign optimization.
  • Hands-on experience with tools like Google Analytics, Google Tag Manager, Meta Business Manager.
  • Proficiency in using campaign automation, remarketing, and audience segmentation strategies.
  • Strong analytical skills with the ability to interpret data and provide insights.
  • Excellent communication and collaboration skills.
  • Google Ads and/or Meta Blueprint certifications are a plus.
  • Experience with TikTok ads is preferred

Key Skills:

  • Google Ads (Search, Display, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • Conversion Tracking & Analytics (GA4, GTM, Pixels)
  • Budget Management & Reporting

Job Type: Full-time

Pay: Rs150, Rs200,000.00 per month

Work Location: In person

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Idenfo Full time 900,000 - 1,200,000 per year

    Performance Marketing Specialist Location: Karachi, PakistanType: Full-time Industry: B2B SaaS Who We Are: Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset. Job Overview: As the Performance...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Haus Of Leen Full time 900,000 - 1,200,000 per year

    We're hiring a Performance Marketing Specialist to manage and scale our paid ad campaigns. The ideal candidate must have hands-on experience with Meta Ads (Facebook & Instagram) and a proven track record of driving sales and ROI. ResponsibilitiesPlan, launch & optimize Meta Ads campaigns.Audience research, targeting & retargeting.Pixel setup & conversion...

  • Performance Marketing Specialist

    5 days ago

    Karachi, Sindh, Pakistan HR Ways Full time 250,000 - 350,000 per year

    About the job Performance Marketing SpecialistAbout Company:Innovative tech company streamlining subcontracting in manufacturing through automation and centralization.About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media...

  • Performance Marketeer

    2 weeks ago

    Karachi, Sindh, Pakistan InnoverSol. Full time $40,000 - $80,000 per year

    We're Hiring: Performance Marketeer / Ads Specialist / Media Buyer(NIGHT SHIFT)Are you passionate about digital advertising and driving results through data-driven strategies? We're looking for a Performance Marketeer / Ads Specialist / Media Buyer to join our team.Requirements:Minimum 2–3 years of experience in performance marketingProven expertise in...

  • Performance Marketing

    4 days ago

    Karachi, Sindh, Pakistan Dany Tameerat Full time 900,000 - 1,200,000 per year

    Company DescriptionFor over 41 years, Dany Tameerat has been a trusted name in construction and real estate development, crafting exceptional high-rise buildings in Karachi and Lahore. With a portfolio of over 30 successfully delivered projects, we are dedicated to quality and innovation. Join us as we continue to shape skylines and create extraordinary...

  • Performance marketing

    2 weeks ago

    Karachi, Sindh, Pakistan SHAFFER by Grace Fabrics Full time $60,000 - $80,000 per year

    Company DescriptionSHAFFER by Grace Fabrics is a leading innovator in the textile industry, recognized for designing and manufacturing some of the most innovative and adventurous fabrics in the world. We are dedicated to pushing the boundaries of textile design and providing high-quality materials to our clients. Our commitment to excellence has earned us a...

  • Performance marketing specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Black Swan Designs Full time 900,000 - 1,200,000 per year

    Company DescriptionBlack Swan Designs, a creative digital marketing agency based in Karachi, Pakistan, has a strong presence in the USA, UAE, and beyond. We specialize in unconventional marketing solutions that drive results and set new trends. With expertise across healthcare, hospitality, e-commerce, and tech startups, we deliver tailored digital campaigns...

  • performance Marketing Specialist

    5 days ago

    Karachi, Sindh, Pakistan HR Ways - Hiring Tech Talent Full time 900,000 - 1,200,000 per year

    About Company:Innovative tech company streamlining subcontracting in manufacturing through automation and centralization.About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Aheadtech360 Full time 540,000 - 840,000 per year

    Company: AheadTech360Location: Tariq Road, KarachiEmployment Type: Full-timeWorking Hours: Monday-Friday: 10:30 AM - 7:30 PM | Saturday: Half DayJob OverviewWe are seeking an experienced Performance Marketing Specialist to drive digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok platforms. The ideal candidate will be a...

  • Performance Marketer

    1 week ago

    Karachi, Sindh, Pakistan Three Horse Collections Full time 840,000 - 1,080,000 per year

    Position Title: Performance Marketing Specialist (Real Estate)Location: Head Office, Plot# 55-A, SMCHS, KarachiWork Schedule: Monday – Saturday, 10:00 AM – 7:00 PMRole Summary: We are seeking a Performance Marketer to design, run, and optimize paid campaigns that generate qualified property leads. The role focuses on ROI-driven media buying, lead...