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Performance Marketing Specialist
2 weeks ago
Company: AheadTech360
Location: Tariq Road, Karachi
Employment Type: Full-time
Working Hours: Monday-Friday: 10:30 AM - 7:30 PM | Saturday: Half Day
Job Overview
We are seeking an experienced Performance Marketing Specialist to drive digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok platforms. The ideal candidate will be a data-driven professional who can manage the complete marketing funnel from strategy to execution and optimization.
Key Responsibilities
- Multi-Platform Expertise: Manage and optimize campaigns across Google Ads, Meta Business, and TikTok Ads platforms
- Research & Analysis: Conduct comprehensive market research, customer analysis, and competitor research to inform strategy
- Campaign Management: Plan, set up, launch, and continuously optimize advertising campaigns for maximum ROI
- Conversion Rate Optimization (CRO): Implement website improvements and landing page optimizations to increase conversion rates
- Creative Strategy: Collaborate with creative teams to develop high-converting ad creatives and provide strategic direction
- Analytics & Tracking: Set up and maintain tracking systems, troubleshoot technical issues, and ensure accurate data collection
- Performance Reporting: Create detailed reports and communicate campaign performance to stakeholders
- Budget Management: Efficiently allocate and manage advertising budgets across multiple platforms and campaigns
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 2-4 years of proven experience in performance marketing across Google, Meta, and TikTok platforms
- Strong analytical skills with proficiency in Google Analytics, Facebook Analytics, and other tracking tools
- Experience with A/B testing, conversion optimization, and landing page optimization
- Excellent communication skills in English and Urdu
- Proficiency in creating comprehensive reports and presenting data insights
- Self-motivated with strong problem-solving abilities
- Ability to work independently and manage multiple campaigns simultaneously
Preferred Skills
- Google Ads and Facebook Blueprint certifications
- Experience with marketing automation tools
- Knowledge of HTML/CSS for basic landing page modifications
- Familiarity with e-commerce and lead generation campaigns
- Experience working with international clients
What We Offer
- Competitive salary package
- Professional development opportunities
- Collaborative work environment
Job Type: Full-time
Pay: Rs45, Rs70,000.00 per month
Application Question(s):
- Which platforms have you managed paid advertising campaigns on, and what was your average monthly ad spend across these platforms?
- Describe a campaign optimization challenge you faced and how you resolved it. Include specific metrics that improved.
- How do you approach setting up conversion tracking for a new e-commerce client, and what tools do you use?
- What's your process for conducting competitor analysis for a new campaign, and how do you apply those insights?
- Describe your experience with A/B testing ad creatives. What variables do you typically test, and how do you determine statistical significance?
Education:
- Bachelor's (Preferred)
Experience:
- Paid Media: 2 years (Required)
Language:
- English (Preferred)
Work Location: In person
