Brand Lead

4 weeks ago


Karachi, Sindh, Pakistan Pryze Inc. Full time

Pryze is Pakistan's first skill-based competitive gaming mobile app. We offer a curated selection of skill-based games that allow players to compete and earn real money rewards. Our mission is to empower gamers through technology, creating a deeply integrated financial ecosystem tailored to the growing gaming community.

With over 50 million gamers in Pakistan and an expansive regional market of more than 175 million gamers, Pryze is redefining gaming with a sustainable, asset-light business model designed for hyper-growth and economic impact.

Role Overview:

We're looking for a Brand Lead to define, develop, and execute strategic branding initiatives that position Pryze as the go-to platform for competitive gaming. In this high-impact role, you'll take full ownership of our brand identity, storytelling, and marketing strategies to drive awareness, engagement, and user loyalty. You'll collaborate with cross-functional teams, including design, growth, and product, to craft compelling campaigns that resonate with our audience.

We need someone who is not just creative but fully dedicated - a strategic thinker who thrives under pressure, embraces challenges, and has an all-in attitude. This role demands exceptional brand-building skills, a deep understanding of consumer behaviour, and a relentless drive to push boundaries in marketing. The ideal candidate approaches work with a sense of urgency, operates with high energy, and is willing to go above and beyond to achieve the company's vision.

This role is perfect for someone with a data-driven mindset, strong storytelling abilities, and a passion for creating brands that users love. If you are driven by impact, possess an unwavering work ethic, and are ready to immerse yourself in a fast-paced, high-growth environment, we want to hear from you.

Key Requirements:

  1. 3+ years of experience in brand management, marketing, or growth roles, preferably in startups or high-growth environments.
  2. Proven track record of building and executing successful brand campaigns across multiple channels, including digital, social, and influencer marketing.
  3. Strong analytical skills with the ability to track brand performance and optimise strategies based on data-driven insights.
  4. Excellent storytelling and copywriting skills to craft compelling brand narratives that connect with users.
  5. Proficiency in design tools (Figma, Canva, or Adobe Suite) to develop brand assets and creative content.
  6. Experience working with content creators, influencers, and brand partnerships to expand brand reach.
  7. Deep understanding of consumer behaviour and digital marketing trends to drive engagement and brand loyalty.
  8. Exceptional communication and leadership skills to align internal and external stakeholders with the brand vision.
  9. Passion for digital culture and brand-building in a fast-paced, high-growth environment; an interest in gaming is a plus.

What We Offer:

  1. The autonomy to shape the brand identity of Pakistan's most innovative gaming platform.
  2. A chance to work on exciting, high-impact campaigns with full creative ownership.
  3. A dynamic startup culture that values bold ideas, collaboration, and creativity.
  4. Competitive salary and benefits designed to attract and retain top talent.
  5. The opportunity to redefine gaming in Pakistan and build a globally recognised brand.

How to Apply:

Please fill the form, and upload your resume. We're excited to explore the possibility of you joining our team and contributing to our mission of building world-class entertainment products

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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