Digital Brand Lead

1 week ago


Karachi, Sindh, Pakistan Infina Health Full time

About Our Team

We are a talented team of professionals dedicated to delivering exceptional marketing solutions. As the Marketing Manager, you will be part of a collaborative environment that fosters innovation, creativity, and growth.

Key Responsibilities:

  • Marketing Strategy: Develop and implement comprehensive marketing strategies to enhance brand positioning, increase brand awareness, and drive brand loyalty.
  • Campaign Execution: Develop and implement innovative marketing campaigns and initiatives to achieve business objectives. Identify target markets, analyze consumer behavior, and stay updated on industry trends to drive effective marketing strategies.
  • Team Leadership: Manage and lead a team of technical SEO experts, backlinkers, content writers, graphic designers, and web developers. Provide guidance, support, and training to ensure the team's success in executing marketing strategies and achieving goals.
  • Content Creation: Oversee the creation of compelling and engaging content across various marketing channels, including website copy, blog articles, social media posts, email marketing campaigns, and more.
  • SEO Best Practices: Collaborate closely with technical SEO experts to optimize website structure, meta tags, keywords, and other SEO elements to improve organic search rankings.
  • Creative Partnership: Work closely with graphic designers and creative teams to develop visually appealing and on-brand marketing materials, including graphics, infographics, videos, and other multimedia content.
  • Cross-Functional Collaboration: Collaborate with various internal stakeholders, including product managers, sales teams, and executives, to align marketing strategies with overall business objectives.

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