Sales & Marketing Executives

3 weeks ago

Karachi, Sindh, Pakistan Acme Technologies Full time

If you have excellent communication and interpersonal skills, as well as commercial awareness and the ability to think strategically, a career in marketing could be for you.

It's a Salary + Commission based job.

Job Overview

As a sales & marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service, or idea. It's a varied role that includes:

  1. planning
  2. advertising
  3. distribution
  4. research

Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail, and media to voluntary and charitable organisations.

The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.

Marketing executives may also be known as marketing officers or coordinators.

Job Specification

As a sales & marketing executive, you'll need to:

  1. create awareness of and develop the brand you're marketing
  2. communicate with target audiences and build and develop customer relationships
  3. help with marketing plans, advertising, direct marketing, and campaigns
  4. support the marketing manager in delivering agreed activities
  5. source advertising opportunities and place adverts in the press or on the radio
  6. work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  7. write and proofread marketing copy for both online and print campaigns
  8. produce creative content, including videos and blog posts
  9. run social media channels (e.g. Twitter, Facebook, and LinkedIn) to enhance audience engagement
  10. organise and attend events such as conferences, seminars, receptions, and exhibitions
  11. source and secure sponsorship
  12. arrange the effective distribution of marketing materials
  13. maintain and update customer databases
  14. conduct market research, for example using customer questionnaires and focus groups
  15. develop relationships with key stakeholders both internal and external.

With experience, you'll need to:

  1. develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  2. evaluate and review marketing campaigns, advertising, and SEO to ensure the correct mediums are being used and campaigns are effective
  3. track marketing performance and return on investment and prepare weekly or monthly reports for management
  4. monitor and report on competitor activity
  5. lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities
  6. oversee and manage the marketing budget.
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