Performance Marketing Manager

3 weeks ago

Lahore, Punjab, Pakistan STARZPLAY Full time

Position Overview:

We are seeking a data-driven Performance Marketing Manager to lead and grow our digital marketing strategies. The ideal candidate will have a proven performance marketing track record and manage campaigns across various digital channels to drive customer acquisition.

Key Responsibilities:

Planning & Campaign Management

  • Implement comprehensive performance marketing strategies to achieve business objectives.
  • Oversee and manage digital marketing campaigns across multiple channels, including paid search, display, social media, and programmatic channels.
  • Manage the performance marketing budget to ensure target achievement, optimal spending, and CPA achievement.

Analytics and Reporting

  • Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.
  • Drive recurring optimization cycles and lead a team of analysts to ensure strong performance output.
  • Analyze campaign performance data to derive actionable insights.

Affiliate Marketing Management

  • Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue.
  • Identify and onboard new affiliate partners to expand the program.
  • Monitor affiliate performance, analyze data, and provide actionable insights to improve ROI.
  • Collaborate with internal teams to create compelling promotional materials and campaigns.

Fraud Prevention & Detection

  • Monitor affiliate activities to identify and prevent fraudulent behavior, such as cookie stuffing, fake leads, click fraud, and unauthorized traffic.
  • Implement fraud detection tools and techniques to safeguard the affiliate program.
  • Conduct regular affiliate traffic and conversion audits to ensure program terms compliance.

Qualifications:

  • Bachelor's degree in marketing, Business, or a related field; master's degree preferred.
  • Minimum of 5 years of experience in performance marketing or marketing.
  • Preferably some sort of affiliate marketing background
  • Familiarity with fraud detection tools (e.g., mFilterit, Protect360).
  • Strong analytical skills and experience with marketing analytics tools (AppsFlyer, GA4, Tableau).
  • Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • A proactive and results-oriented mindset.
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