
Social Media Specialist
3 weeks ago
Bachelor or Master Degree; a marketing major would be preferred.
Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Develop and execute a social media strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Design, build and maintain our social media presence.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Stay up to date on best practices and emerging trends in social media.
- Brainstorm ideas and concepts for visuals and words with other members of the creative team.
- Collaborate with cross functions to ensure a streamlined and integrated communication strategy.
- Continuously improve by analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Develop reports on a weekly and monthly basis.
- Highly creative with experience in identifying target audiences and devising social media campaigns that engage, inform, and motivate.
- Creating and maintaining client relationships.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- A minimum of 2 years of experience in social media marketing.
Location: Alternative Medicine - Peshawar, Pakistan
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