Lead Generation Specialist

10 hours ago

Islamabad, Islamabad, Pakistan Makaan Solutions Pvt. Ltd. Full time

Makaan Solutions is a leading real estate development and marketing firm in Pakistan. We specialize in innovative real estate ventures backed by data-driven marketing strategies. To expand our digital outreach and strengthen our customer acquisition pipeline, we are hiring a performance-focused Lead Generation Specialist.

Key Responsibilities:
  • Plan and manage lead generation campaigns across Google Ads (Search, Display, YouTube) and Facebook/Instagram Ads.
  • Optimize ad budgets to deliver maximum ROI and high-quality real estate leads.
  • Monitor, analyze, and report on campaign performance metrics including CPL, CTR, conversion rate, and lead quality.
  • Run A/B testing on creatives, ad copies, landing pages, and targeting strategies.
  • Coordinate with design and content teams to create compelling ad assets.
  • Use tools such as Google Tag Manager, Facebook Pixel, and CRM systems to track user behavior and lead sources.
  • Collaborate with the sales team to ensure lead follow-up and conversion tracking.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of proven experience in real estate lead generation, specifically through Google Ads and Facebook Ads.
  • Strong command over audience segmentation, geo-targeting, retargeting, and conversion optimization.
  • Hands-on experience with Meta Ads Manager, Google Ads Dashboard, Google Analytics, and CRM tools.
  • Knowledge of real estate buyer behavior, especially in the Pakistani and/or overseas markets.
Preferred Skills:
  • Google Ads and Meta Ads certifications.
  • Experience with WhatsApp Business automation, landing page creation, and Zapier.
  • Ability to manage high-budget ad accounts and scale campaigns efficiently.
What We Offer:
  • Competitive salary with performance-based incentives.
  • Growth opportunities within a fast-paced real estate marketing environment.
  • A creative and data-driven culture where your input directly impacts business success.
To Apply:

Send your CV and a portfolio (with past ad performance summaries or screenshots) to:

careers@makaansolutions.com

Subject: Lead Generation Specialist – [Your Name]


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