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META Ads Specialist
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Plot # 176, Korang Road, near Rahat Bakers, I-10/3, Islamabad, Pakistan | Posted on 05/21/2025
- Country Pakistan
Position Title: META Ads Specialist
Timings:4:00pm - 1:00am
Department:Marketing
About Us:
RHB is a subsidiary of IKONIC Solution
Reliable Healthcare Billing ( RHB ) stands as a dynamic force within the healthcare sector, committed to optimizing revenue cycles and reshaping the financial landscape for healthcare providers. Our mission is to equip healthcare organizations with state-of-the-art technology and profound industry knowledge, providing inventive billing solutions that enhance profitability, streamline operations, and ensure sustained financial well-being.With an unwavering dedication to excellence, RHB has emerged as a reliable partner for healthcare providers navigating the intricate financial challenges of the industry. We take pride in our capacity to deliver tailored, results-oriented solutions that adapt to the ever-changing healthcare landscape.
Our team is driven by a passion to redefine the future of healthcare finance, and we're here to support healthcare providers in thriving amid an increasingly competitive environment. Join us in redefining success in healthcare finance and charting a path toward financial prosperity.
Position Purpose
- As a META Ad Specialist (Medical Billing), you will be responsible for creating, managing, and optimizing META advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others for the Medical Billing niche. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.
- Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
- Certification(s): Not mandatory but certification in a relevant field is a plus.
- Minimum 2 years of relevant experience as a META Ads Specialist for Medical Billing campaign.
- Medical Billing campaign is must.
- Design and execute Meta (Facebook/Instagram) advertising strategies specifically tailored for the Medical Billing industry to generate qualified leads.
- Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted healthcare professionals and businesses.
- Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
- Conduct deep audience research to segment and target healthcare providers, clinics, and related decision-makers with precision.
- Develop high-converting ad creatives—visuals, videos, and ad copy—aligned with medical billing pain points and value propositions.
- Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
- Analyze KPIs including CTR, CPC, CPM, CPA, and most importantly, ROI—ensuring campaigns meet profitability benchmarks.
- Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
- Perform A/B testing on ad variations (imagery, copy, targeting) to enhance campaign results continually.
- Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
- Keep up-to-date with Meta Ads policy changes, healthcare marketing guidelines, and compliance standards.
- Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
- Ensure campaigns contribute directly to client acquisition, retention, and overall revenue growth within the medical billing niche.
- Remain agile and proactive in adjusting strategies to maintain cost-efficiency while scaling qualified lead volume.
- Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, backed by a strong portfolio of high-performing projects on Medical Billing.
- Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
- Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
- Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
- Excellent communication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
- In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.
- Meta Blueprint or similar certifications are a plus and reflect a commitment to industry standards and continuous learning.
- Medical Health Insurance
- Casual leaves
- Paternity Leaves
- Maternity Leaves
- Bi-Annual Reviews
At Reliable Health medical Billing, we believe in providing opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:
- A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
- A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it.
- Market Competitive Compensation based upon your professional qualifications and skill set.
- As an Equal employment opportunity provider. All employment-associated decisions are based on an individual's merit.
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