META Ads Specialist

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Position Title: META Ads Specialist (Software Industry)

Timings: 4:00pm - 1:00am

Department: Marketing

About Us:

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We're known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose:

As a META Ad Specialist (Software Industry), you will be responsible for creating, managing, and optimizing META advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others for the Software niche. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
• Certification(s): Not mandatory but certification in a relevant field is a plus.

Experience:

• Minimum 2 years of relevant experience as a META Ads Specialist for Software campaigns.
• Software industry campaign experience is a must.

Responsibilities:

• Design and execute Meta (Facebook/Instagram) advertising strategies specifically tailored for the Software Industry to generate qualified leads.
• Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
• Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve ROAS and lower CPA.
• Conduct deep audience research to segment and target business decision-makers with precision.
• Develop high-converting ad creatives—visuals, videos, and ad copy—aligned with software service pain points and value propositions.
• Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
• Analyze KPIs including CTR, CPC, CPM, CPA, and ROI to ensure campaigns meet profitability benchmarks.
• Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
• Perform A/B testing on ad variations to continually enhance campaign results.
• Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
• Stay up-to-date with Meta Ads policy changes.
• Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
• Ensure campaigns contribute to client acquisition, retention, and overall revenue growth within the medical billing niche.
• Remain agile and proactive in adjusting strategies to maintain cost-efficiency while scaling qualified lead volume.

Requirements

• Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, with a strong portfolio of high-performing Software services projects.
• Expertise in Facebook Ads Manager and related platforms, with working knowledge of LinkedIn Campaign Manager and Twitter Ads.
• Strong analytical mindset with hands-on experience using Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
• Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content.
• Excellent communication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
• In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.
• Meta Blueprint or similar certifications are a plus and reflect a commitment to industry standards and continuous learning.
• EOBI
• Provident Fund
• Medical Health Insurance
• Accommodation
• Casual leaves
• Paternity Leaves
• Maternity Leaves
• Recreational area for in-house games

Why Should You Join IKONIC?

At IKONIC, we believe in providing development opportunities to all its employees. This role offers a variety of challenging assessments and growth opportunities, including:

• A growth mindset with experienced mentors who support training and day-to-day tasks.
• A dynamic environment that encourages initiative, agility, and work/life balance.
• Market-competitive compensation based on qualifications and skill set.
• Equal employment opportunity. All employment-related decisions are based on an individual's merit.

Note: Above goals and job descriptions are indicative and subject to change.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Information Technology

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