Paid Ads Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan Fatgraphs Full time 500,000 - 700,000 per year

Job description

Paid Ads Specialist (Full-Time, On-Site – Islamabad)

Experience Required: 1 to 1.5 years

Location: Islamabad (On-site only)

Start: Immediate

We're looking for a sharp, results-driven Paid Ads Specialist to join our team on-site in Islamabad. If you've spent the last few years running B2B and SaaS campaigns that actually convert — not just burn budgets — then you might be the one.

What You'll Be Doing:

  • Run and manage performance-focused ad campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and optionally TikTok, Reddit, X.
  • Manage ad budgets and optimize for ROI and lead quality — not just vanity metrics.
  • Plan and execute retargeting, audience segmentation, and funnel-based campaigns.
  • Write short, sharp, B2B-focused ad copy that gets clicks and conversions.
  • Run A/B tests to improve CTRs, CPLs, and landing page performance.
  • Analyze campaign data, generate reports, and make smart, data-backed decisions.
  • Collaborate with our content, design, and growth teams to align creative and messaging.
  • Stay ahead of the curve on platform updates and new advertising features.

Must-Have Skills:

  • Proven experience (3–3.5 years) with Google Ads, Meta Ads, and LinkedIn Ads.
  • Hands-on experience in B2B and SaaS lead gen campaigns.
  • Strong understanding of PPC, conversion tracking, retargeting, and audience targeting.
  • Comfortable using tools like Google Analytics, SEMrush, and Meta Business Suite.
  • Solid copywriting instincts for paid ad copy.
  • Strong analytical thinking and attention to detail.
  • Ability to handle multiple campaigns at once without dropping the ball.

Bonus Points:

  • Experience with TikTok Ads, Reddit, or X for B2B plays.
  • Background in performance marketing agencies or fast-paced SaaS environments.

Why Join Us:

  • Work in a focused, fast-moving team that actually values performance.
  • Get hands-on with real budgets, real campaigns, and real decision-making.
  • Opportunity to grow into a lead performance marketing role.
  • Competitive salary based on experience.

Job Type: Full-time

Pay: Rs50, Rs70,000.00 per month

Ability to commute/relocate:

  • Islamabad: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Paid Ads: 1 year (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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