Meta Software Advertising Specialist

3 days ago

Islamabad, Islamabad, Pakistan beBeeAd Full time 80,000 - 100,000
Software Advertising Strategist

We are seeking a skilled Software Advertising Strategist to join our team. This role involves designing and executing effective advertising strategies for the software industry, focusing on generating qualified leads.

Responsibilities:
  • Develop and execute customized Meta (Facebook/Instagram) advertising strategies specifically tailored for the software industry to drive qualified leads.
  • Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
  • Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
  • Conduct deep audience research to segment and target business decision-makers with precision.
  • Design high-converting ad creatives—visuals, videos, and ad copy—aligned with software service pain points and value propositions.
  • Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
  • Analyze KPIs including CTR, CPC, CPM, CPA, and most importantly, ROI—ensuring campaigns meet profitability benchmarks.
  • Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
  • Perform A/B testing on ad variations (imagery, copy, targeting) to continually enhance campaign results.
  • Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
  • Stay up-to-date with Meta Ads policy changes.
  • Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
  • Foster growth in client acquisition, retention, and overall revenue within the software niche.
Requirements:
  • Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, backed by a strong portfolio of high-performing projects on software services.
  • Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
  • Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
  • Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
  • Excellent communication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
  • In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.

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