Senior Digital Marketing Officer

3 weeks ago

Lahore, Punjab, Pakistan WEbook, Inc. Full time

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.comis Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales.webook.comis part of the Supertech Group also consisting of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, along with Kafu Games, the largest esports tournament platform in MENA.

Job Summary:
The Senior Digital Marketing Officer will be responsible for driving acquisition, engagement, and growth through paid digital channels. This role is ideal for a performance marketing professional with strong analytical skills, platform expertise, and experience working in fast-paced, cross-functional environments.

Key Responsibilities:

  • Hands-on experience running campaigns across Google Ads, Meta Ads, TikTok Ads Manager, and other key platforms.
  • Solid understanding of MMPs (e.g. AppsFlyer, Adjust, or Branch) including attribution tracking, event setup, deep linking, and cohort analysis.
  • Strong grasp of digital analytics tools such as Google Analytics, Looker Studio, and native ad dashboards.
  • Proven ability to work with budgets and optimize campaigns toward clear KPIs (CAC, ROAS, CTR, etc.).
  • Experience collaborating with content, CRM, lifecycle, and product marketing teams.
  • Excellent communication and project management skills across cross-functional teams.
  • Fluency in Arabic and English (spoken and written).
  • Experience in B2C, app-based businesses, events, or entertainment is a plus.
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
    • 4–6 years of proven experience in digital or performance marketing roles.
    • Proficiency in managing ad platforms including Google, Meta, and TikTok Ads Manager.
    • In-depth knowledge of mobile measurement platforms (AppsFlyer, Adjust, or Branch).
    • Strong analytical mindset and familiarity with digital analytics tools and dashboards.
    • Demonstrated success optimizing campaigns to performance KPIs such as CAC, ROAS, and CTR.
    • Collaborative experience with CRM, lifecycle marketing, and content/product teams.
    • Strong verbal and written communication skills in both Arabic and English.
    • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
    • Industry experience in B2C, mobile apps, events, or entertainment is a plus.
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