Social Media Marketing Manager

3 weeks ago


Islamabad, Islamabad, Pakistan Blink Full time

We are seeking a creative and strategic Social Media Manager to oversee and enhance our online presence. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, and analyzing performance metrics to drive brand awareness, engagement, and conversions.

Job Summary:

The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, and analyzing performance metrics to drive brand awareness, engagement, and conversions.

Key Responsibilities:

  • Strategy Development: Develop and implement a comprehensive social media strategy aligned with business goals. Stay updated on industry trends, platform updates, and emerging social media technologies.
  • Content Creation & Management: Manage engaging content (text, image, and video) across social media platforms. Maintain a consistent brand voice and aesthetic across all channels. Develop a content calendar and schedule posts using social media management tools.
  • Community Engagement & Growth: Engage with followers, and respond to comments, messages, and inquiries in a timely manner. Build relationships with influencers, brand advocates, and industry partners. Monitor and manage brand reputation across social media channels.
  • Analytics & Performance Tracking: Track, analyze, and report key social media metrics (engagement, reach, conversions, etc.). Use insights to optimize content and improve overall performance. Conduct competitor analysis to identify opportunities for growth.
  • Paid Social Media Advertising: (If applicable) Plan and execute paid social media campaigns to increase reach and conversions. Optimize ad performance based on data-driven insights.
  • Collaboration & Coordination: Work closely with marketing, design, and content teams to align messaging and campaigns. Coordinate with other departments to ensure a cohesive brand presence.

Requirements & Qualifications:

  • Proven experience as a Social Media Manager or similar role.
  • Strong knowledge of social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Experience with copywriting in Urdu and English.
  • Analytical mindset with experience in social media analytics and reporting.
  • Ability to multitask, meet deadlines, and adapt to fast-paced environments.
  • Strong communication and interpersonal skills.

Preferred Qualifications:

  • Experience with paid social media advertising and budget management.
  • Knowledge of SEO, email marketing, and influencer marketing.

How to Apply:

Interested candidates should send their resume, portfolio, and a brief cover letter to amaimahnasir12@gmail.com with the subject line "Social Media Manager Application".

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Advertising Services
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