
Performance & Digital Marketing Manager
2 weeks ago
We are seeking a highly skilled and data-driven Performance & Digital Marketing Manager to lead our digital marketing initiatives, optimize performance campaigns, and leverage data analytics for actionable insights. This role requires a balance of creativity, technical expertise, and strong analytical skills to drive measurable growth across digital channels.
Key Responsibilities- Performance & Digital Marketing
- Plan, execute, and optimize ROI-driven campaigns across Google Ads, Meta Ads, TikTok, Snapchat and other digital channels.
- Drive paid acquisition, retargeting, and conversion optimization strategies
- Manage marketing automation, email marketing, and CRM-based campaigns
- Oversee website, landing page, and funnel optimization for higher conversion rates
- Stay ahead of digital trends, ad tech, and platform updates to innovate campaign strategies
- Develop and monitor marketing dashboards, KPIs, and attribution models
- Use Google Analytics (GA4), Data Studio, Power BI, or similar tools to track campaign performance
- Analyze customer behavior, segmentation, and funnel performance for insights
- Deliver data-backed recommendations to improve marketing efficiency and ROI
- A researcher mindset to keep updated with the latest trends, market segmentation & target audience selection
- Bachelor's/Master's degree in Marketing, Business, Data Analytics, or related field.
- 5–8 years of experience in performance marketing, growth marketing, or digital marketing
- Strong command of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads etc
- Proficiency in Google Analytics (GA4), Tag Manager, Data Studio, Power BI, or other BI tools.
- Experience with A/B testing, CRO, and funnel optimization.
- Strong analytical mindset with advanced Excel/SQL skills (preferred)
- Excellent communication, presentation, and stakeholder management skills
- Mid-Senior level
- Full-time
- Marketing, Advertising, and Strategy/Planning
- Digital Accessibility Services, Graphic Design, and Telecommunications
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