Digital Media Marketer

The DeLaMode Fashion Ltd is seeking an experienced and strategic Digital Media Marketer & SEO Specialist to lead the development and execution of comprehensive digital marketing initiatives. This role will be responsible for overseeing performance marketing, content-led campaigns, email lifecycle programs, and SEO strategies—playing a vital role in driving brand growth, customer acquisition, and overall revenue performance across digital channels.

Key Responsibilities:

Develop and lead full-funnel paid media strategies across Meta (Facebook, Instagram), Google Ads, YouTube, and other relevant platforms to drive customer acquisition, retention, and maximize Return on Ad Spend (ROAS).
Manage and optimize digital marketing budgets, bidding strategies, audience segmentation, and performance across paid media channels.
Analyze and assess campaign performance using tools like Google Analytics, Meta Ads Manager, and other analytics platforms to refine and optimize strategies for maximum impact.
Stay up to date with the latest trends in digital marketing, testing new formats, channels, tools, and strategies to maintain a competitive edge and improve campaign outcomes.
Design, plan, and execute integrated content strategies that align with business goals, seasonal campaigns, product launches, and brand objectives across various digital platforms.
Collaborate with internal creative teams (designers, videographers, content creators) to produce high-performing digital content that resonates with the target audience.
Build, optimize, and automate email marketing flows, including welcome series, cart abandonment, retention campaigns, and re-engagement, using tools like Klaviyo or Mailchimp.
Implement lifecycle marketing strategies, including customer segmentation, retention programs, and loyalty initiatives to enhance customer engagement and drive repeat purchases.
Lead and execute SEO strategies across all site content, including on-page SEO, technical SEO, keyword research, metadata optimization, and structured data implementation to improve organic visibility.
Monitor organic search performance, collaborate with technical and content teams to optimize the website for better rankings and user experience.
Define, track, and report on KPIs for all digital marketing channels, ensuring alignment with business objectives and providing actionable insights for continuous optimization.
Develop and execute quarterly marketing plans, ensuring that all digital campaigns align with the company's overall business objectives, product launches, and promotional schedules.
Work closely with product, development, customer service, and other cross-functional teams to ensure seamless execution of digital marketing initiatives.
Conduct market research and competitor analysis to identify new opportunities, emerging trends, and gaps in the market that can be leveraged for growth.
Drive innovation by testing and experimenting with new digital marketing channels, user flows, and creative concepts to scale marketing efforts.
Integrate sustainability and ethical messaging into campaigns to engage with eco-conscious customers and promote the company's sustainability initiatives.
Ensure effective localization and regional adaptation of campaigns, content, and ads based on cultural relevance and customer preferences for target markets.
Monitor and adjust strategies based on competitor activities and shifts in the digital marketing landscape to stay ahead of the curve.
Lead efforts to optimize the on-site user experience, including funnel analysis, A/B testing, landing page optimizations, and customer journey improvements to boost conversion rates.
Manage the execution of marketing campaigns within deadlines and budgets, ensuring high levels of attention to detail and timely delivery.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
4+ years of proven experience in digital marketing with a focus on performance media, content strategy, SEO, and email marketing.
Expertise in digital marketing tools such as Meta Ads Manager, Google Ads, Google Analytics, Klaviyo/Mailchimp, and SEO platforms (e.g., Ahrefs, SEMrush).
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
Advanced understanding of conversion optimization, customer journey mapping, and digital growth strategies.
Proven ability to collaborate across teams, from creative to technical, to drive results.
Experience in fashion, luxury, or lifestyle e-commerce is a plus.

Preferred Skills:

Proficiency in managing digital marketing budgets and allocating resources effectively across channels.
Knowledge of customer retention strategies and lifecycle marketing techniques.
Strong understanding of SEO best practices, including technical SEO, on-page optimization, and content strategy.
Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
Ability to think creatively and innovate in a competitive digital landscape.
Strong communication and presentation skills, with the ability to engage stakeholders at all levels.