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Performance Marketing and Growth Strategist
The ideal candidate will lead and optimize digital marketing campaigns, driving user acquisition, retention, and revenue growth.
Key Responsibilities:- Develop integrated performance marketing campaigns to increase traffic, leads, and conversions.
- Manage ad spend across channels to maximize ROI and reduce CAC.
- Design and scale growth strategies using A/B testing, landing page optimization, funnels, and retargeting.
- Monitor performance metrics with tools like Google Analytics and Meta Ads Manager.
- Collaborate with content, creative, and product teams to ensure messaging consistency and campaign effectiveness.
- Identify new customer acquisition channels and growth opportunities through research and industry trends.
- Bachelor's degree in Marketing, Business, Digital Media, or related field.
- 2-3 years of experience in performance/growth marketing, preferably in healthtech, e-commerce, or startups.
- Proficiency with ad platforms (Google Ads, Meta Business Suite), analytics tools (Google Analytics GA4), and CRM/email platforms.
- Strong analytical skills with the ability to interpret data and develop strategies.
- Experience with conversion rate optimization, A/B testing, and funnel analysis.
- Opportunity to work with a fast-growing Health & Insurtech leader
- A collaborative and innovative work environment
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