Lead Performance Marketing Campaigns

2 weeks ago


Rawalpindi Cantonment, Pakistan beBeeGrowth Full time
Job Title:

Performance Marketing and Growth Strategist

The ideal candidate will lead and optimize digital marketing campaigns, driving user acquisition, retention, and revenue growth.

Key Responsibilities:
  • Develop integrated performance marketing campaigns to increase traffic, leads, and conversions.
  • Manage ad spend across channels to maximize ROI and reduce CAC.
  • Design and scale growth strategies using A/B testing, landing page optimization, funnels, and retargeting.
  • Monitor performance metrics with tools like Google Analytics and Meta Ads Manager.
  • Collaborate with content, creative, and product teams to ensure messaging consistency and campaign effectiveness.
  • Identify new customer acquisition channels and growth opportunities through research and industry trends.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Business, Digital Media, or related field.
  • 2-3 years of experience in performance/growth marketing, preferably in healthtech, e-commerce, or startups.
  • Proficiency with ad platforms (Google Ads, Meta Business Suite), analytics tools (Google Analytics GA4), and CRM/email platforms.
  • Strong analytical skills with the ability to interpret data and develop strategies.
  • Experience with conversion rate optimization, A/B testing, and funnel analysis.
What We Offer:
  • Opportunity to work with a fast-growing Health & Insurtech leader
  • A collaborative and innovative work environment


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