Organic Channels Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan iGate Technologies Full time

We are seeking a highly skilled and experienced Organic Channel Executive to join our dynamic team. The ideal candidate will be passionate about digital marketing, with a proven track record in driving organic growth through SEO, Blog Optimization, email marketing, etc.

Responsibilities:

On-Page SEO:
  • Conduct comprehensive keyword research and analysis to identify high-traffic opportunities.
  • Optimize website content, including titles, meta descriptions, and headers, to improve search engine visibility.
  • Ensure website structure and navigation are SEO-friendly.
  • Monitor and optimize website loading speed and mobile responsiveness.
Off-Page SEO:
  • Build and maintain high-quality backlinks from reputable websites.
  • Develop and implement effective link-building strategies, such as guest posting and outreach.
  • Monitor and manage online reputation and brand visibility.
Email Marketing:
  • Create and execute targeted email campaigns to engage and nurture leads.
  • Design and A/B test email templates to optimize open and click-through rates.
  • Analyze email campaign performance and make data-driven adjustments.
  • Manage email list segmentation and personalization.
Analytics and Reporting:
  • Utilize analytics tools to track and measure the performance of organic channels.
  • Generate regular reports on key metrics, including organic traffic, keyword rankings, and email engagement.
  • Identify trends and opportunities for improvement.
Stay Updated:
  • Stay abreast of the latest SEO and email marketing trends and best practices.
  • Continuously learn and adapt to industry changes.

Minimum Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven 2 – 3 years' experience in SEO and email marketing, with a strong focus on organic growth.
  • In-depth knowledge of SEO best practices, including technical SEO, on-page SEO, and off-page SEO.
  • Proficiency in using SEO tools such as G4, Google Search Console, SEMrush, and Ahrefs.
  • Strong understanding of email marketing principles, including list segmentation, A/B testing, and automation.
  • Excellent analytical skills and the ability to interpret data to inform strategic decisions.
  • Strong written and verbal communication skills.
  • A passion for digital marketing and a desire to stay updated on industry trends.

If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.

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