
Organic Channels Specialist
2 weeks ago
We are seeking a highly skilled and experienced Organic Channel Executive to join our dynamic team. The ideal candidate will be passionate about digital marketing, with a proven track record in driving organic growth through SEO, Blog Optimization, email marketing, etc.
Responsibilities:
On-Page SEO:- Conduct comprehensive keyword research and analysis to identify high-traffic opportunities.
- Optimize website content, including titles, meta descriptions, and headers, to improve search engine visibility.
- Ensure website structure and navigation are SEO-friendly.
- Monitor and optimize website loading speed and mobile responsiveness.
- Build and maintain high-quality backlinks from reputable websites.
- Develop and implement effective link-building strategies, such as guest posting and outreach.
- Monitor and manage online reputation and brand visibility.
- Create and execute targeted email campaigns to engage and nurture leads.
- Design and A/B test email templates to optimize open and click-through rates.
- Analyze email campaign performance and make data-driven adjustments.
- Manage email list segmentation and personalization.
- Utilize analytics tools to track and measure the performance of organic channels.
- Generate regular reports on key metrics, including organic traffic, keyword rankings, and email engagement.
- Identify trends and opportunities for improvement.
- Stay abreast of the latest SEO and email marketing trends and best practices.
- Continuously learn and adapt to industry changes.
Minimum Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven 2 – 3 years' experience in SEO and email marketing, with a strong focus on organic growth.
- In-depth knowledge of SEO best practices, including technical SEO, on-page SEO, and off-page SEO.
- Proficiency in using SEO tools such as G4, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of email marketing principles, including list segmentation, A/B testing, and automation.
- Excellent analytical skills and the ability to interpret data to inform strategic decisions.
- Strong written and verbal communication skills.
- A passion for digital marketing and a desire to stay updated on industry trends.
If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.
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