Organic Channels Specialist

4 days ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

We are seeking a highly skilled and experienced Organic Channel Executive to join our dynamic team. The ideal candidate will be passionate about digital marketing, with a proven track record in driving organic growth through SEO, Blog Optimization, email marketing, etc.

Responsibilities:
  1. On-Page SEO:
    • Conduct comprehensive keyword research and analysis to identify high-traffic opportunities
    • Optimize website content, including titles, meta descriptions, and headers, to improve search engine visibility
    • Ensure website structure and navigation are SEO-friendly
    • Monitor and optimize website loading speed and mobile responsiveness
  2. Off-Page SEO:
    • Build and maintain high-quality backlinks from reputable websites
    • Develop and implement effective link-building strategies, such as guest posting and outreach
    • Monitor and manage online reputation and brand visibility
  3. Email Marketing:
    • Create and execute targeted email campaigns to engage and nurture leads
    • Design and A/B test email templates to optimize open and click-through rates
    • Analyze email campaign performance and make data-driven adjustments
    • Manage email list segmentation and personalization
  4. Analytics and Reporting:
    • Utilize analytics tools to track and measure the performance of organic channels
    • Generate regular reports on key metrics, including organic traffic, keyword rankings, and email engagement
    • Identify trends and opportunities for improvement
  5. Stay Updated:
    • Stay abreast of the latest SEO and email marketing trends and best practices
    • Continuously learn and adapt to industry changes
Requirements:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field
  • Proven 2-3 years' experience in SEO and email marketing, with a strong focus on organic growth
  • In-depth knowledge of SEO best practices, including technical SEO, on-page SEO, and off-page SEO
  • Proficiency in using SEO tools such as G4, Google Search Console, SEMrush, and Ahrefs
  • Strong understanding of email marketing principles, including list segmentation, A/B testing, and automation
  • Excellent analytical skills and the ability to interpret data to inform strategic decisions
  • Strong written and verbal communication skills
  • A passion for digital marketing and a desire to stay updated on industry trends
Benefits:
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility (In-house)
  • GYM Passport (Panel Gym's Free of Cost)
  • Participatory Fund
  • Market Competitive Salary
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves and more
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Sales and Business Development
Industries
  • IT Services and IT Consulting
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