
Channel Manager Candyland
2 weeks ago
- Develop and implement go-to-market strategies for assigned channels aligned with brand objectives and revenue goals
- Identify clear objectives for the channel and develop Channel Picture of Success (PICOS)
- Conduct channel analysis and identify growth opportunities for respective channel
- Drive initiatives to increase numeric distribution as well as sock depth in the channel
- Plan and execute in-store activations, point-of-sale materials (POSM), and merchandising strategies to enhance visibility
- Strong analytical skills with expertise in external and internal sales analytics
- Experience managing large-scale budgets and optimizing trade spend investments
- Leadership skills with the ability to influence cross-functional teams
- Experience working with FMCG brands and large-scale retail chains
- Strong understanding of Shopper Marketing as well as Trade Marketing concepts
Please take a few moments to fill this application form and we will contact you at the earliest.
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