Head Digital marketing

7 days ago

Lahore, Punjab, Pakistan Info Resume Edge - GCC Full time

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Responsibilities
  1. Develop and implement a comprehensive digital marketing strategy aligned with overall marketing and business objectives.
  2. Stay updated on industry trends, emerging technologies, and competitor activities to identify new opportunities and threats.
  3. Lead, mentor, and motivate a high-performing digital marketing team, fostering collaboration and a results-driven culture.
  4. Provide strategic guidance and support to team members.
  5. Digital Campaign Management: Oversee planning, execution, and optimization of digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing, ensuring alignment with brand messaging and company values.
  6. Data Analysis and Reporting: Use analytics tools to monitor, measure, and report on campaign performance, providing actionable insights and data-driven recommendations for optimization.
  7. Budget Management: Develop and oversee the digital marketing budget, allocate resources effectively, and monitor spending to maximize ROI.
  8. Collaborate with cross-functional teams including product development, sales, and customer support to ensure marketing strategies are integrated and aligned.
Additional Details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Human Resources Services

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