
Product/brand Marketing Specilist
2 weeks ago
- Demand Generation & Campaign Execution:
- Develop and implement multi-channel marketing campaigns (email, social media, webinars, paid ads) to generate leads.
- Plan and execute webinars, podcasts, and virtual events to engage target audiences.
- Leverage social media platforms to amplify reach and engagement.
- Marketing Automation & Lead Funnel Optimization:
- Design and optimize lead-nurturing workflows using marketing automation tools
- Develop conversion-focused funnels to improve lead quality and sales alignment.
- Monitor campaign performance using Google Analytics, CRM, and automation dashboards.
- Branding & Product Marketing:
- Maintain and enhance brand identity across all digital and offline touch points.
- Work closely with product teams to craft compelling messaging and positioning.
- Ensure consistency in brand voice, visuals, and customer communications.
- 2+ years of experience in Digital marketing, demand generation, or growth marketing.
- Strong analytical skills with expertise in Google Analytics, Meta Ads, LinkedIn Ads.
- Creative thinker with a data-driven approach to marketing.
- Experience in B2B marketing (SaaS, IT services, or consulting).
- Familiarity with graphic design tools (Canva, Adobe Creative Suite).
- Knowledge of LinkedIn Sales Navigator, Google Ads, and retargeting strategies.
- Excellent written/verbal communication and project management skills.
Job Type: Full-time
Pay: Rs100,000.00 - Rs140,000.00 per month
Application Questions- How much experience do you have brand/product marketing?
- Are you comfortable with the onsite job?
- What is your current & expected salary?
Work Location: In person
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