Product/brand Marketing Specilist

2 weeks ago


Lahore, Punjab, Pakistan HR Professional Full time
Key Responsibilities
  1. Demand Generation & Campaign Execution:
    • Develop and implement multi-channel marketing campaigns (email, social media, webinars, paid ads) to generate leads.
    • Plan and execute webinars, podcasts, and virtual events to engage target audiences.
    • Leverage social media platforms to amplify reach and engagement.
  2. Marketing Automation & Lead Funnel Optimization:
    • Design and optimize lead-nurturing workflows using marketing automation tools
    • Develop conversion-focused funnels to improve lead quality and sales alignment.
    • Monitor campaign performance using Google Analytics, CRM, and automation dashboards.
  3. Branding & Product Marketing:
    • Maintain and enhance brand identity across all digital and offline touch points.
    • Work closely with product teams to craft compelling messaging and positioning.
    • Ensure consistency in brand voice, visuals, and customer communications.
Required Skills & Qualifications
  • 2+ years of experience in Digital marketing, demand generation, or growth marketing.
  • Strong analytical skills with expertise in Google Analytics, Meta Ads, LinkedIn Ads.
  • Creative thinker with a data-driven approach to marketing.
  • Experience in B2B marketing (SaaS, IT services, or consulting).
  • Familiarity with graphic design tools (Canva, Adobe Creative Suite).
  • Knowledge of LinkedIn Sales Navigator, Google Ads, and retargeting strategies.
  • Excellent written/verbal communication and project management skills.

Job Type: Full-time

Pay: Rs100,000.00 - Rs140,000.00 per month

Application Questions
  • How much experience do you have brand/product marketing?
  • Are you comfortable with the onsite job?
  • What is your current & expected salary?

Work Location: In person


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