Brand Marketing Lead

Job Brief

Lulusar is a fast-growing, data-driven business at the forefront of redefining fashion. We're a D2C brand that provides quality fashion by integrating every part of the value chain, using cutting-edge technologies and best practices in the industry. This demand-based approach has allowed us to be innovative, pursue sustainability initiatives, and create fun designs that customers want. As a brand, our goal is to not only re-engineer the textile supply chain, but to create a connection with our customers by building a sense of community. Fashion is more than just clothes, and we're looking for a creative and results-orientated thinker with a proven track record for building an exciting brand. As Brand Marketing Lead, you will be responsible for engaging with a cross-functional team of stakeholders from management, marketing, design, and operations to help grow our audience. We're a team of you and passionate individuals and would love for you to join us

If interested, please send your resume to

Responsibilities

• Define and evolve the brand vision, identity, and positioning in line with business goals, consumer insights, and market trends.
• Develop and implement annual brand plans, ensuring integration across all consumer touchpoints (retail, digital, PR, social, activations).
• Work closely with
  merchandising and design teams
  to ensure brand positioning is reflected in collections, product assortments, and seasonal storytelling.
• Lead 360° marketing campaigns for seasonal collections, product launches, and retail promotions.
• Translate
  design inspiration and merchandising priorities
  into consumer-facing campaigns.
• Ensure campaign narratives highlight
  key categories, hero products, and design details
  .
• Collaborate with creative teams to deliver brand-consistent assets across ATL, BTL, and digital.
• Partner with retail operations to develop in-store visibility, activations, and consumer experiences.
• Align with e-commerce to ensure digital storefront reflects
  seasonal collection focus, lookbooks, and merchandising strategy
  .
• Ensure cross-channel integration to maximize visibility, engagement, and conversion.
• Oversee PR and influencer strategy to amplify seasonal launches, trend stories, and designer narratives.
• Build strong editorial visibility around
  collection drops and design philosophy
  .
• Drive partnerships and collaborations with fashion, lifestyle, and corporate players to expand reach.
• Monitor brand health metrics: awareness, preference, and equity.
• Analyze sales and category performance in collaboration with merchandising to refine future campaigns.
• Use insights to optimize storytelling, retail experiences, and digital activations.
• Mentor and manage the brand marketing team.
• Collaborate cross-functionally with
  design, merchandising, PR, creative, digital, and retail operations
  to ensure consistent storytelling.
• Act as a bridge between
  design inspiration
  and
  consumer perception
  , ensuring campaigns elevate both brand and product.
• to align sourcing strategies with overall business objectives; support the product development cycle by providing insights on material availability, lead times, and cost implications.

Requirements

• Bachelor's/Master's in Marketing, Fashion Marketing, Business, or related field.
• Experience:
  8-10 years in brand marketing, preferably in fashion retail, lifestyle, or FMCG.
• Strong knowledge of
  fashion design processes, seasonal calendars, and merchandising cycles
  .
• Proven track record in
  collection-focused campaigns and retail activations
  .
• Strategic thinker with creative storytelling ability.
• Strong understanding of consumer behavior, analytics, and insights.
• Excellent leadership, communication, and collaboration skills.
• Fashion-forward, trend-aware, with a strong eye for aesthetics.
• Ability to connect
  product design language with consumer aspirations
  .
• Agile, adaptive, and capable of thriving in fast-paced retail environments.
• Data-driven with ability to balance creativity and performance.
• Collaborative mindset with strong stakeholder management skills.