Brand Manager

1 week ago

Lahore, Punjab, Pakistan The Hiring Full time 1,500,000 - 3,000,000 per year

About the Role:

We are seeking a dynamic and results-driven
Brand Manager
to lead the development, execution, and management of brand strategies for our FMCG product portfolio. The Brand Manager will be responsible for driving brand growth, enhancing market share, and ensuring strong consumer engagement through innovative marketing campaigns and effective product positioning.

Key Responsibilities:

  • Develop and implement brand strategies aligned with business objectives.
  • Plan, execute, and monitor ATL & BTL marketing campaigns to strengthen brand presence.
  • Conduct consumer research and analyze market trends to identify growth opportunities.
  • Collaborate with sales, trade marketing, and R&D teams for product launches and promotions.
  • Monitor brand performance through KPIs such as market share, awareness, and ROI.
  • Manage budgets for brand activities and ensure cost-effective campaigns.
  • Build and maintain strong relationships with external agencies, vendors, and distributors.
  • Ensure consistent brand communication across all platforms.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 10+ years of experience in Brand Management within FMCG industry.
  • Strong understanding of consumer insights, trade channels, and brand positioning.
  • Proven track record in handling successful product launches and marketing campaigns.
  • Excellent communication, analytical, and leadership skills.
  • Ability to work under pressure and manage multiple projects simultaneously.

Interview Questions for Brand Manager (FMCG)

  1. How have you used consumer insights to shape brand strategy or launch a successful campaign in the FMCG sector?
  2. FMCG markets are highly competitive – how would you ensure differentiation and sustained growth for our brand?

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