Senior Performance Marketing Strategist

3 days ago

Hyderabad City Taluka, Pakistan beBee Careers Full time

Performance Marketing Leader

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  • This role demands a data-first leader who can balance hands-on campaign management with long-term brand strategy, ensuring alignment with client business objectives and executive expectations.
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Key Responsibilities

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  • Architect and execute performance marketing roadmaps for client accounts, aligning quarterly goals with revenue targets and brand guidelines.
  • Pioneer A/B testing frameworks for ad creatives, audience segments, and bidding strategies to scale campaigns while maintaining ROAS (Return on Ad Spend).
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Data-Driven Decision Making

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  • Conduct deep-dive analysis of campaign metrics (CTR, CPC, LTV) using Google Analytics, Looker Studio, or Tableau, translating raw data into executive-ready reports.
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Executive & Client Collaboration

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  • Present monthly/quarterly performance reviews to C-suite stakeholders, highlighting actionable insights and growth opportunities.
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Team Leadership & Innovation

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  • Direct a team of content creators, analysts, and ad specialists, providing clear guidelines for platform-specific best practices.
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Core Requirements

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  • Certifications: Meta Blueprint, Google Ads, Google Analytics, or TikTok Business Suite.
  • Platforms: Meta Ads Manager, Google Ads, TikTok Business, Snapchat Ads.
  • Tools: ClickUp/Asana (workflow management), Canva/CapCut (AI-driven creative tools), TripleWhale/Northbeam (attribution).
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Growth Opportunities

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  • Your work directly influences the revenue growth of global brands.
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Success Metrics

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  • You'll be measured by:
  • Client Retention Rate: Maintain 90%+ retention through a proactive strategy.
  • ROAS Improvement: Achieve YOY growth in client ROAS.
  • Innovation: Launch 2+ AI-driven campaign pilots per quarter.
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Perks & Benefits

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  • We offer health insurance and yearly additional bonuses.
  • KPI Based bonuses are also available.

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