Digital Marketing Operations Lead

Operational Excellence and Technical Leadership

We are seeking a detail-oriented and technically adept Web Operations Manager to drive operational excellence, efficient project management, and timely marketing execution in support of our digital properties. This individual will act as the backbone of web marketing operations, ensuring cross-functional alignment, streamlining digital requirements across teams, and being responsible for digital asset publishing.

The ideal candidate will be the primary liaison between marketing and engineering teams, translating web marketing needs into actionable technical solutions. They will oversee the technical delivery of website campaigns, manage multiple initiatives for the Digital Marketing team, and serve as the point contact for publishing new web pages.

Key Responsibilities:

• Oversee the technical delivery of website campaigns, including site redesigns, new feature implementations, landing pages, and content publishing updates.
• Manage multiple initiatives for the Digital Marketing team, from project inception to completion, ensuring cross-functional involvement and accountability.
• Serve as the point contact for publishing new web pages, ensuring adequate QA is conducted to a high standard and risks are mitigated while keeping deliverables on track.
• Translate complex web marketing requirements into well-defined technical requests for the Engineering team, ensuring seamless execution and alignment with business objectives.
• Act as the primary liaison between Marketing and Engineering, ensuring strong cross-functional collaboration and technical alignment.

Technical Expertise:

• Support the Director of Digital Marketing in driving website performance, ensuring continuous improvements in publishing, infrastructure speed, and functionality.
• Provide technical oversight for marketing-related web projects, collaborating closely with Engineering and DevOps teams.
• Lead optimization efforts of the marketing technology stack, ensuring seamless integration of new tools, marketing automation, and analytics platforms.
• Work closely with cross-functional teams to enhance website performance and digital asset optimization for improved user experience and conversion rates.
• Monitor key website performance indicators and develop data-driven strategies to enhance engagement and efficiency.

Leadership and Collaboration:

• Partner with Marketing Leads to remove operational bottlenecks, enabling them to focus on strategic priorities.
• Maintain continuous communication with marketing leadership, providing insights into functional objectives, execution progress, and key performance indicators.
• Encourage a collaborative, transparent, and high-performance culture within Marketing and across cross-functional teams.
• Develop and maintain detailed SOPs for project execution, ensuring best practices are documented, scalable, and easily accessible.

Requirements and Qualifications:

• Minimum of 5+ years of experience in digital marketing operations, website management, strategic program management, or similar related roles.
• Strong expertise in project management frameworks, Agile methodologies, and SDLC.
• Experience in marketing technology tools, analytics platforms, and marketing automation systems.
• Strong analytical and problem-solving skills, with the ability to proactively remove blockers and optimize workflows.
• Excellent stakeholder management and communication skills, with the ability to influence senior leadership and technical teams.
• Demonstrated ability to translate business and marketing requirements into actionable technical solutions.

Why You'll Thrive at Our Company:

• We prioritize career development and employee growth, fostering an environment that encourages innovation and collaboration.
• Our organization is committed to diversity and inclusion, providing equal opportunities for all employees and job applicants.

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