Marketing Strategist for Brand Expansion

2 days ago

Karachi, Sindh, Pakistan beBeeGrowth Full time

Role Overview:

Lumida Wealth is seeking a Growth Marketing Lead to drive customer acquisition, engagement, and brand expansion. If you have a data-driven mindset, a passion for digital marketing, and the ability to scale brands through performance marketing, content, and automation, this role is ideal for you.

The Growth Marketing Lead will develop and execute marketing strategies that enhance Lumida Wealth's brand visibility, attract new clients, and optimize digital marketing performance. Key responsibilities include paid media, organic growth strategies, conversion optimization, and analytics-driven decision-making.

Key Responsibilities:

  • Develop and execute growth strategies across paid and organic channels
  • Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn)
  • Lead content marketing initiatives, including SEO, social media, and email marketing
  • Optimize landing pages, funnels, and conversion rates for lead generation
  • Track KPIs, analyze data, and generate actionable insights to drive ROI
  • Collaborate with design and product teams to enhance brand messaging
  • Experiment with new marketing channels and automation tools for scalable growth

Requirements:

  • SEO Tools (Ahrefs, SEMrush, Google Search Console)
  • Social Media Growth (TikTok, LinkedIn, Twitter, YouTube strategies)
  • Marketing Automation (for e.g. Zapier, Webflow, Notion)

Qualifications:

  • 3 years of experience in growth marketing, digital marketing, or performance marketing
  • Proven track record in scaling brands and executing ROI-driven campaigns
  • Deep understanding of SEO, PPC, and content marketing strategies
  • Strong analytical skills and ability to turn data into action
  • Passion for fintech, wealth management, and financial education (a plus)

Benefits:

  • Mid-Senior level opportunity
  • Full-time employment
  • Competitive salary, equity, and benefits package
  • Opportunities for professional growth and development

At Lumida Wealth, we value the holistic growth of both clients and employees. We offer an environment conducive to continuous learning, intellectual development, and impactful community engagement.

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