
B2B Email Marketing Executive
4 days ago
**Job Title: Email Marketing Executive**
About the Position:This is an exciting opportunity for an experienced Email Marketing Executive to join our team. The ideal candidate will have a proven track record in B2B email marketing, including lead generation and automation.
- This role involves designing and implementing email marketing campaigns that maximize open rates, engagement, and conversions.
- The successful candidate will also be responsible for developing strategies for lead generation and automation, as well as executing A/B testing to optimize email subject lines, body content, and CTAs for higher engagement.
- Additionally, this position requires expertise with popular email platforms such as Mailchimp, Aweber, HubSpot, and SendGrid, as well as solid understanding of CRM tools like Salesforce, Zoho, and HubSpot for managing customer data and campaign analytics.
- Other responsibilities will include handling email list segmentation and data management to target the right audience effectively, as well as collaborating with sales teams to convert leads into customers.
**Key Requirements:**
- Proven experience in B2B email marketing, particularly in lead gen and automation.
- Expertise with popular email platforms such as Mailchimp, Aweber, HubSpot, and SendGrid.
- Solid understanding of CRM tools like Salesforce, Zoho, and HubSpot for managing customer data and campaign analytics.
- Familiarity with email verification tools (e.g., NeverBounce, BriteVerify) for ensuring clean, valid email lists.
- Experience with project management tools like Trello, Asana, or Monday.com.
- Strong command of analytics tools such as Google Analytics, Google Tag Manager, and heatmaps to track campaign performance.
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