Senior Conversion Marketing Manager

2 days ago


Karachi, Sindh, Pakistan Purpose Path Full time
Digital Marketing Specialist Role

Purpose Path requires a seasoned Digital Marketing Specialist to drive client business growth through conversion marketing strategies.

The successful candidate will manage multiple Google Ad Accounts and lead digital design & development projects. Key requirements include:

Key Responsibilities:

  1. Oversee paid campaigns for clients across Search, Display, and Video.
  2. Manage monthly spends and forecast campaign budgets to achieve high ROI.
  3. Conduct keyword research, create ad copy, and analyze reports to measure client performance.
  4. Daily campaign optimization for tasks such as negative keyword mining and bid adjustments.

Requirements:

  • Proven ability to communicate effectively and manage multiple tasks.
  • Experience with Google Ads and conversion marketing strategies.
  • Strong analytical skills to interpret data and drive campaign optimizations.
  • Ability to work independently and as part of a team to achieve business objectives.


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